Wayfair (NYSE:W), one of the world’s largest online destinations for
home furnishings and décor, today announced a partnership with Joanna
Gaines and Chip Gaines, the stars of HGTV’s hit series “Fixer Upper” and
owners of Magnolia Homes. Wayfair will feature the popular renovation
duo and their design tips in an upcoming marketing campaign.
“Joanna and Chip bring inspiration to households all across America with
their approachable yet dramatic home renovation projects,” noted Nancy
Go, vice president of brand marketing, Wayfair. “They are both
well-loved for their down-to-earth sensibilities and their fresh take on
home design which makes them a perfect match for the Wayfair customer.
Like Wayfair, Joanna and Chip inspire and help people to create and
decorate spaces that work for them. We are thrilled to partner with
Joanna and Chip to further share our brand story.”
“Chip and I have always believed that design should be attainable and
individual,” said Joanna Gaines. “We love bringing a homeowner’s vision
to life no matter the style or budget and Wayfair certainly embodies
that same philosophy. In partnership with Wayfair, we can help our
national audience discover an even wider range of options and ideas for
making their homes their own.”
“Fixer Upper” featuring Chip and Joanna as they balance their
renovation, restoration and remodeling business with parenting four
young children currently airs on HGTV on Thursdays at 8 p.m. ET/PT.
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
Wayfair.com, an online destination for all things home
Joss & Main, an online flash sales site offering inspiring home design
AllModern, a go-to online source for modern design
DwellStudio, a design house for fashion-forward modern furnishings
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland,
London, Berlin and Sydney.