Expands into New Product Categories with Exceptional Design at
Compelling Price Points
BOSTON--(BUSINESS WIRE)--
DwellStudio, a design brand for fashion-forward modern furnishings,
today announced new licensing partnerships with Klaussner Home
Furnishings and Magnussen Home Furnishings. The trend-forward lifestyle
brand will unveil American-made upholstery from Klaussner’s Comfort
Design division and a signature case-goods offering from Magnussen at
High Point Market in April as part of its 2015 collection. DwellStudio’s
collaboration with two of the most-respected manufacturers in the
furnishings industry will bring exceptional quality and trend-setting
modern design to a broader customer base at compelling prices. The
modern design retailer will also debut collections in new categories
including dining, home office and bedroom case goods.
“With so much beautiful interior design imagery available online,
consumers have more access than ever to ideas and inspiration for
furnishing their homes,” noted Christiane Lemieux, founder and creative
director of DwellStudio. “Social channels and sites like Pinterest are
driving a dramatic increase in the consumer’s interior design IQ and,
accordingly, we are seeing much more demand for designer looks at
competitive prices. Our collaborations with Klaussner and Magnussen are
important steps in addressing this tremendous opportunity in the home
furnishings marketplace.”
Through supply chain optimization, vertical manufacturing and
state-of-the-art logistics, DwellStudio is focused on creating
groundbreaking designs at compelling price points without compromising
quality or design. DwellStudio will unveil its new collections in
partnership with Klaussner and Magnussen at April High Point Market in
the Klaussner and Magnussen showrooms.
“We are pushing boundaries, altering the supply chain, and working
closely with Klaussner and Magnussen to produce a collection that offers
the consumer the perfect balance of quality, design and accessibility,”
added Lemieux. “We will continue to delight our existing customers with
the trusted DwellStudio style and quality that they love while also
introducing DwellStudio to new audiences of design enthusiasts.”
In addition to the partnerships with Klaussner and Magnussen,
DwellStudio will continue its licensing agreements in 2015 with Robert
Allen for fabrics, Global Views for decorative accessories and Surya for
rugs.
About Klaussner Home Furnishings
Headquartered in Asheboro, N.C., Klaussner Home Furnishings has
showrooms in High Point, Las Vegas and Chicago. As the leading solutions
provider for the home furnishings industry, Klaussner’s breadth of
product is unrivaled and its service is unparalleled with guaranteed
delivery of its domestic products in 21 days or less. Its comprehensive
selection and divisions include: Domestic Upholstery, Imported
Upholstery, Domestic Motion, Case Goods, Enso Sleep Systems, Comfort
Design and Klaussner Outdoor.
About Magnussen Home Furnishings
Magnussen Home Furnishings Inc. designs, imports and distributes medium
and upper-medium-priced occasional tables, accent furniture, master
bedroom, youth bedroom, casual dining, upholstery, home entertainment,
and home office furniture across all style categories for retailers
around the world. The company brings more than 30 years of experience
with offshore sourcing focused on quality control of state-of-the-art
technology, workmanship, finishing and timely delivery. The company tag
line is “On time, on cost, on quality”. Magnussen Home has permanent
showrooms in High Point, NC; and Las Vegas, NV with state-of-the-art
warehouses and distribution centers in Ontario, CA and Ho Chi Minh City,
Vietnam. Its U.S. Sales and Marketing offices are located in Greensboro,
NC and corporate headquarters in New Hamburg, Ontario, Canada.
About DwellStudio
DwellStudio is a design-centric lifestyle brand for modern home and
family furnishings. With sophisticated styling and trend- forward
designs, DwellStudio products – which include furniture, bedding, home
accessories and a line of baby and children’s furnishings – find
excitement in the unexpected. DwellStudio is known for its contrasting
styles, and the brand’s philosophy is simple: take classic elements and
twist them into a modern setting, knowing that style is never static and
the home is an ever-evolving place. DwellStudio furnishings can be found
at the brand’s flagship store in NYC, in specialty and lifestyle shops
around the world and at www.dwellstudio.com.
DwellStudio is part of the Wayfair, Inc. (NYSE:W) brand portfolio.
Source: Wayfair, Inc.