News Details

Q4 Direct Retail Revenue Growth of 55.2% Year over Year to $346.7 million

Full Year Direct Retail Revenue Growth of 63.6% Year over Year to $1.1billion

Total Revenue Growth of 44.0% Year over Year to $1.3 billion

3.2 Million Active Customers, up 53.8% Year over Year

BOSTON--(BUSINESS WIRE)-- Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today reported financial results for its fourth quarter and full fiscal year ended December 31, 2014.

Fourth Quarter 2014 Financial Highlights

• Net revenue increased to $408.6 million, up 38.4% year over year
• Direct Retail revenue, consisting of sales generated primarily through the sites of Wayfair’s five brands, increased to $346.7 million, up 55.2 % year over year
• Gross profit was $98.4 million or 24.1% of revenue, compared to 23.9% of revenue in the same quarter last year
• Adjusted EBITDA was $(7.2) million
• GAAP basic and diluted net loss per share was $0.73
• Non GAAP diluted net loss per share was $0.18
• Non GAAP free cash flow was $50.8 million
• At the end of the Fourth Quarter, cash, cash equivalents, and short-term investments totaled $415.9 million

Full Year 2014 Financial Highlights

• Net revenue increased to $1.3 billion, up 44.0% year over year
• Direct Retail revenue increased to $1.1 billion, up 63.6% year over year
• Adjusted EBITDA was $(62.5) million
• Non GAAP diluted net loss per share was $1.02 for the year
• Non GAAP free cash flow for the year was $(41.9) million

“We’re very pleased with the fourth quarter and full year results and the company’s continued strong growth,” said Niraj Shah, co-founder, CEO and co-chairman of Wayfair. “We are particularly excited about the success of our holiday merchandising efforts and our ongoing customer growth. We remain committed to both building the market leading online home brands and to delivering long term value for investors.”

Other Highlights

• The number of active customers in our Direct Retail business reached 3.2 million as of December 31, 2014, up 53.8% year over year
• Aided brand awareness reached 55% in December 2014, up from 36% in December of 2013
• LTM Net revenue per active customer increased to $342, up 6.2% year over year
• Orders per customer, measured as LTM orders divided by active customers, increased to 1.63 for the Fourth Quarter, up from 1.58 year over year
• Repeat customers placed 50.3% of total orders in the Fourth Quarter of 2014, compared to 46.8% in the Fourth Quarter of 2013
• Orders delivered in the Fourth Quarter of 2014 were 1.7 million, a 45.1% increase year over year
• Total orders delivered in 2014 increased to 5.2 million, up from 3.3 million in 2013
• Average order value was $204 for the Fourth Quarter 2014, up from $191 year over year
• In 2014, approximately 29% of total orders delivered for our Direct Retail business were placed via a mobile device

Financial Guidance

The following forward-looking statements reflect Wayfair's expectations as of March 4, 2015.

Expectations for the First Quarter of 2015 (Quarter Ending March 31, 2015):

• Total net revenue of $375 to $390 million, comprised of Direct Retail net revenue of $330 to $340 million and Other revenue of $45 to $50 million
• Adjusted EBITDA margin of negative 3.5% to 4.0%

Conference Call

Wayfair will host a conference call and webcast to discuss its Fourth Quarter and Full Year 2014 financial results today at 8 a.m. (ET). Investors and participants can access the call by dialing (877) 201-0168 in the U.S. and (647) 788-4901 internationally. The passcode for the conference line is 77723306. The call will also be available via live webcast at investor.wayfair.com. An archive of the webcast conference call will be available shortly after the call ends. The archived webcast will be available at investor.wayfair.com.

About Wayfair

Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of brands includes:

• Wayfair.com, an online destination for all things home
• Joss & Main, an online flash sales site offering inspiring home design daily
• AllModern, a go-to online source for modern design
• DwellStudio, a design house for fashion-forward modern furnishings
• Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair is headquartered in Boston, Massachusetts, with additional locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland, London, Berlin and Sydney.

Forward-Looking Statements

This earnings release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the objectives of management and the Company's financial guidance for the first quarter of 2015. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company's control. The Company's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: our ability to acquire new customers, our ability to sustain and/or manage our growth, our ability to increase our net revenue per active customer, our ability to build and maintain strong brands and other risks detailed in the Company's other publicly available filings with the Securities and Exchange Commission. The forward-looking statements included in this earnings release represent the Company's views as of the date of this earnings release. The Company anticipates that subsequent events and developments will cause its views to change. The Company undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

EXPLANATORY NOTE

The condensed consolidated financial statements and other disclosures contained in this earnings release are those of Wayfair Inc. Prior to the effectiveness of Wayfair’s registration statement on Form S-1 related to its initial public offering in October 2014, Wayfair LLC was the principal operating entity. In connection with the initial public offering of Wayfair Inc., Wayfair LLC completed an internal restructuring pursuant to which Wayfair LLC became a wholly-owned subsidiary of Wayfair Inc., and the holders of equity interests in Wayfair LLC became stockholders of Wayfair Inc.

Non-GAAP Financial Measures

To supplement Wayfair’s condensed consolidated financial statements presented in accordance with generally accepted accounting principles ("GAAP"), this earnings release and the accompanying tables and the related earnings conference call contain certain non-GAAP financial measures, including Adjusted EBITDA, free cash flow, non-GAAP diluted net loss per share and non-GAAP diluted net loss per share adjusted for shares issued and shares converted at the IPO. Wayfair uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating Wayfair’s ongoing operational performance. Wayfair has provided a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure in this earnings release.

Adjusted EBITDA is a non-GAAP financial measure that is calculated as earnings (loss) before depreciation and amortization, equity-based compensation and related taxes, interest and other income and expense and taxes. Wayfair has included Adjusted EBITDA in this earnings release because it is a key measure used by its management and its board of managers to evaluate its operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, the exclusion of certain expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis and, in the case of exclusion of the impact of equity-based compensation and related taxes, excludes an item that we do not consider to be indicative of our core operating performance. Investors should, however, understand that equity-based compensation will be a significant recurring expense in our business and an important part of the compensation provided to our employees. Accordingly, Wayfair believes that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of managers.

Free cash flow is a non GAAP financial measure that is calculated as net cash (used in) provided by operating activities less net cash used to purchase property and equipment including leasehold improvements and site and software development costs. Wayfair believes free cash flow is an important indicator of Wayfair’s business performance, as it measures the amount of cash it generates. Accordingly, Wayfair believes that free cash flow provides useful information to investors and others in understanding and evaluating its operating results in the same manner as its management.

Non-GAAP diluted net loss per share is a non-GAAP financial measure that is calculated as GAAP net loss attributable to common stockholders plus accretion of convertible redeemable preferred units, equity-based compensation and related taxes divided by non-GAAP weighted average shares. Wayfair believes that adding back accretion of convertible redeemable preferred units, equity-based compensation expense and related tax adjustments to its GAAP diluted net loss before calculating per share amounts for all periods presented provides a more meaningful comparison between our operating results from period to period. For the fourth quarter of 2014 and full year 2014, Wayfair has included non-GAAP diluted net loss per share on a pro forma basis and assumes the conversion of all outstanding preferred stock, the issuance of common stock at its IPO in October 2014 along with the vesting of restricted shares and restricted share units, net of applicable taxes, as if these events all occurred at the beginning of the respective periods and presented as such only for three months and full year ended December 31, 2014. As a result of significant changes to Wayfair’s capital structure in the most recent quarter, Wayfair believes that the presentation of the non-GAAP diluted net loss per share on a pro forma basis provides useful information to investors and others.

Wayfair does not itself, nor does it suggest that investors should, consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors should also note that the non-GAAP financial measures used by Wayfair may not be the same non-GAAP financial measures, and may not be calculated in the same manner, as that of other companies, including other companies in its industry.

The following table reflects the reconciliation of net loss to Adjusted EBITDA for each of the periods indicated:

					Three months ended December 31,									Year Ended December 31,
					2014				2013					2014				2013
					(in thousands)
Reconciliation of Adjusted EBITDA
	Net loss				$	(72,554	)		$	(4,157	)			$	(148,098	)		$	(15,526	)
		Depreciation and amortization				7,565				3,739					22,003				13,091
		Equity based compensation and related taxes				57,716				-					63,244				-
		Interest income, net				(128	)			(60	)				(350	)			(245	)
		Other (expenses) income, net				84				(219	)				489				(294	)
		Taxes				99				50					175				46
Adjusted EBITDA					$	(7,218	)		$	(647	)			$	(62,537	)		$	(2,928	)

A reconciliation of GAAP net loss attributable to common stockholders to non-GAAP diluted net loss attributable to common stockholders, the most directly comparable GAAP financial measure, and GAAP diluted common shares to non-GAAP diluted shares, the most directly comparable GAAP financial measure, in order to calculate non-GAAP diluted net loss per share, is as follows:

					Three months ended December 31,									Year Ended December 31,
					2014				2013					2014				2013
					(in thousands, except share and per share data)
					Non GAAP (1)									Non GAAP (1)
Net loss attributable to common stockholders					$	(58,122	)		$	(8,924	)			$	(150,169	)		$	(40,914	)
Add: Accretion of convertible redeemable preferred units						(14,432	)			4,767					2,071				25,388
Add: Equity based compensation and related taxes						57,716				-					63,244				-
Add: Taxes						99				50					175				46
Non GAAP net loss attributable to common stockholders					$	(14,739	)		$	(4,107	)			$	(84,679	)		$	(15,480	)
Weighted average number of common units outstanding used in
	computing per share amounts - basic and diluted					80,078,304				41,413,142					50,641,601				41,331,546
		Adjustment to reflect the issuance of shares in connection with the IPO, conversion of preferred stock and vesting of equity compensation				2,942,287									32,378,990
Non-GAAP Weighted average shares used to compute diluted net loss per share						83,020,591				41,413,142					83,020,591				41,331,546
Non GAAP diluted net loss per share					$	(0.18	)		$	(0.10	)			$	(1.02	)		$	(0.37	)
(1) Weighted average shares used to compute non-GAAP diluted net loss per share for the three and twelve months ended December 31, 2014 includes the impact of share issuances and share converstions at its IPO and through December 31, 2014 as if they ocurred at the beginning of the 2014 periods presented.

The following table presents a reconciliation of free cash flow to net cash provided by operating activities for each of the periods indicated:

				Three months ended December 31,									Year Ended December 31,
				2014				2013					2014				2013
				(in thousands)
Net cash provided by operating activities, net of acquisition				$	62,529			$	40,838				$	11,692			$	34,413
Purchase of property, equipment, and leasehold improvements					(8,254	)			(2,318	)				(39,422	)			(6,739	)
Site and software development costs					(3,487	)			(2,628	)				(14,130	)			(9,040	)
Free cash flow				$	50,788			$	35,892				$	(41,860	)		$	18,634

Key Financial and Operating Metrics
								Three months ended December 31,									Year Ended December 31,
								2014				2013					2014				2013
								(in thousands, except Average Order Value and LTM Net Revenue Per Active Customer)
Consolidated Financial Metrics
	Net Revenue							$	408,619			$	295,333				$	1,318,951			$	915,843
	Adjusted EBITDA							$	(7,218	)		$	(647	)			$	(62,537	)		$	(2,928	)
	Free Cash Flow							$	50,788			$	35,892				$	(41,860	)		$	18,634
Direct Retail Financial and Operating Metrics
	Direct Retail Net Revenue							$	346,650			$	223,388				$	1,101,686			$	673,446
	Active Customers								3,217				2,092					3,217				2,092
	LTM Net Revenue Per Active Customer							$	342			$	322				$	342			$	322
	Orders Delivered								1,701				1,173					5,237				3,314
	Average Order Value							$	204			$	191				$	210			$	204

Wayfair Inc. Condensed Consolidated Balance Sheets (unaudited)
									December 31,
									2014				2013
									(in thousands, except share and per share data)
Assets
Current assets
	Cash and cash equivalents								$	355,859			$	65,289
	Short-term investments									60,000				50,019
	Accounts receivable, net of allowance									5,949				7,689
	Inventories									19,798				14,963
	Prepaid expenses and other current assets									45,262				25,172
					Total current assets					486,868				163,132
Property and equipment, net										60,639				22,088
Goodwill and intangible assets, net										6,478				9,084
Other noncurrent assets										1,538				2,001
		Total assets							$	555,523			$	196,305
Liabilities and Stockholders' Equity
Current liabilities
	Accounts payable								$	147,873			$	102,153
	Accrued expenses									42,335				21,375
	Deferred revenue									26,784				13,397
	Other current liabilities									15,600				8,342
			Total current liabilities							232,592				145,267
Other liabilities										17,392				1,030
		Total liabilities								249,984				146,297
	Series A convertible redeemable preferred units													241,186
	Class A common stock; 37,002,874 and no shares issued and outstandinging at									-
		December 31, 2014 and 2013, respectively								37				-
	Class B common stock, 46,179,192 and no shares issued and outstanding at
		December 31, 2014 and 2013, respectively								46				-
	Additional paid-in capital									363,944				-
	Accumulated deficit									(58,122	)			(190,850	)
	Accumulated other comprehensive loss									(366	)			(328	)
			Total stockholders' equity							305,539				(191,178	)
		Total liabilities and stockholders' equity							$	555,523			$	196,305

Wayfair Inc. Condensed Consolidated Statements of Operations (unaudited)
																											Non GAAP Income Statement
																											(Excludes equity based compensation and related taxes)
																											Three months ended				Year Ended
									Three months ended December 31,									Year Ended December 31,									December 31,				December 31,
									2014				2013					2014				2013					2014				2014
									(in thousands, except share and per share data)
Consolidated Statements of Operations:
Net revenue									$	408,619			$	295,333				$	1,318,951			$	915,843				$	408,619			$	1,318,951
Cost of goods sold										310,209				224,609					1,007,853				691,602				$	309,840			$	1,007,484
Gross profit										98,410				70,724					311,098				224,241					98,779				311,467
Operating expenses:
	Customer service and merchant fees									18,483				10,823					55,804				35,500					16,471				53,539
	Advertising									54,806				36,908					191,284				108,469					54,806				191,284
	Merchandising, marketing and sales									38,245				10,428					80,113				33,506					13,785				51,599
	Operations, technology, general and administrative									59,143				16,702					130,701				62,246					28,268				98,605
	Amortization of acquired intangible assets									232				249					980				539					232				980
					Total operating expenses					170,909				75,110					458,882				240,260					113,562				396,007
					Loss from operations					(72,499	)			(4,386	)				(147,784	)			(16,019	)				(14,783	)			(84,540	)
	Interest income, net									128				60					350				245					128				350
	Other (expense) income, net									(84	)			219					(489	)			294					(84	)			(489	)
Loss before income taxes										(72,455	)			(4,107	)				(147,923	)			(15,480	)				(14,739	)			(84,679	)
Provision for income taxes										(99	)			(50	)				(175	)			(46	)				(99	)			(175	)
Net loss									$	(72,554	)		$	(4,157	)			$	(148,098	)		$	(15,526	)			$	(14,838	)		$	(84,854	)
Accretion of convertible redeemable preferred units										14,432				(4,767	)				(2,071	)			(25,388	)				14,432				(2,071	)
Net loss attributable to common stockholders										(58,122	)			(8,924	)				(150,169	)			(40,914	)				(406	)			(86,925	)
Net loss attributable to common stockholders per share - basic and diluted									$	(0.73	)		$	(0.22	)			$	(2.97	)		$	(0.99	)
Weighted average number of common stock outstanding used in
	computing per share amounts - basic and diluted									80,078,304				41,413,142					50,641,601				41,331,546
									Three months ended				Twelve months ended
									December 31, 2014				December 31, 2014
Reconciliation of Non GAAP Income Statement:
	Net loss attributable to common stockholders								$	(58,122	)		$	(150,169	)
		Excludes equity based compensation and related taxes:
			Cost of goods sold							369				369
			Customer service and merchant fees							2,012				2,265
			Merchandising, marketing and sales							24,460				28,514
			Operations, technology, general and administrative							30,875				32,096
Non GAAP Net loss attributable to common stockholders									$	(406	)		$	(86,925	)

Wayfair Inc. Condensed Consolidated Statements of Cash Flows (unaudited)
									Year Ended December 31,
									2014				2013
									(in thousands)
Cash flows from operating activities
Net loss									$	(148,098	)		$	(15,526	)
Adjustments to reconcile net loss to net cash provided by
operating activities, net of acquisition:
			Depreciation and amortization							22,003				13,091
			Equity based compensation							60,809				-
			Other non-cash adjustments							570				121
Changes in operating assets and liabilities:
Accounts receivable and customer refunds payable										1,741				8,112
Inventories										(4,835	)			(6,630	)
Prepaid expenses and other current assets										(20,143	)			(9,159	)
Accounts payable and accrued expenses										66,673				40,853
Deferred revenue and other liabilities										33,031				4,195
Other assets										(59	)			(644	)
Net cash provided by operating activities										11,692				34,413
Cash flows from investing activities
Purchase of short-term investments										(135,000	)			(93,000	)
Maturities of short-term investments										125,019				65,998
Purchase of property and equipment										(39,422	)			(6,739	)
Site and software development costs										(14,130	)			(9,040	)
Cash paid for acquisition										-				(3,741	)
Other investing activities, net										531				(469	)
Net cash used in investing activities										(63,002	)			(46,991	)
Cash flows from financing activities
Net proceeds from issuance of Series B convertible redeemable preferred units										154,774			-
Proceeds from initial public offering, net of underwriter fees										282,893			-
Proceeds from exercise of stock options										12			-
Taxes paid related to net share settlement of equity awards										(27,985	)		-
Repurchase of common units										(23,500	)			-
Dividends paid to Series A convertible redeemable preferred										(39,516	)			-
Repurchase of employee equity										(5,528	)			-
					Net cash provided by financing activities					341,150				-
Effect of exchange rate changes on cash and cash equivalents										730				6
					Net decrease in cash and cash equivalents					290,570				(12,572	)
Cash and cash equivalents
Beginning of period										65,289				77,861
End of period									$	355,859			$	65,289

Source: Wayfair Inc.