Offers Viewers the Opportunity to Recreate Giada’s Party Planning
Ideas at Home
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, today announced a promotion with Giada
De Laurentiis and Food Network to offer viewers the opportunity to shop
the looks from Giada’s new home entertaining series Giada Entertains. Premiering
Sunday, January 3rd at 11 a.m. ET/PT on Food Network, the
six-episode series features themes from cocktail parties and game day
food to celebrations for the whole family. Giada will share her personal
tips, strategies and recipes for planning parties at home and viewers
will be able to easily recreate Giada’s entertaining ideas in their own
homes through how-to content and product recommendations on Wayfair.com.
“In her new series, Giada truly celebrates at-home entertaining as she
shares her tips, ideas and recipes for gathering friends and family
together over great food and company,” said Nancy Go, vice president of
brand marketing, Wayfair. “We are delighted to help viewers bring
Giada’s inspiring yet approachable ideas to life with a seamless way to
shop a variety of home entertaining looks.”
Each episode of Giada Entertains features a different at-home
entertaining theme, from cocktail parties to game nights with friends,
from indoor soirees to outdoor gatherings, and offers viewers recipes,
tips and how-to guidance by Giada for expert entertaining in their own
homes. The Wayfair.com partnership takes this to the next level,
offering viewers and customers shop-the-look access to everything from
cookware to serveware, kitchen accessories to room décor, furniture and
more, all featured in or inspired by the series. Viewers can find the
looks on Wayfair.com to recreate these intimate gatherings in their own
home with ease.
Don’t miss out – tune-in to Giada Entertains beginning Sunday,
January 3rd at 11 a.m. ET/PT.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
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Wayfair.com, an online destination for all things home
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Joss & Main, an online flash sales site offering inspiring home design
daily
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AllModern, a go-to online source for modern design
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DwellStudio, a design house for fashion-forward modern furnishings
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Utah, Kentucky, Ireland, U.K. and Germany.
View source version on businesswire.com: https://www.businesswire.com/news/home/20151215005247/en/
Source: Wayfair Inc.