“Overhaul” Series Breaks New Ground in Content to Commerce for Home
Furnishings and Décor
BOSTON--(BUSINESS WIRE)--
Wayfair (NYSE:W), one of the world’s largest online destinations for
home furnishings and décor, in partnership with Kin Community, the #1
women’s lifestyle multi-platform video network, today announced the
launch of a new home design series created and hosted by Wayfair’s
executive creative director, Christiane Lemieux. The debut episode of Overhaul
showcases a dramatic home makeover for one of YouTube’s most coveted
creators and lifestyle personality, Rosanna Pansino, offering audiences
the opportunity to seamlessly shop the featured furnishings and home
décor online.
Rosanna Pansino and Christiane Lemieux talk home design for new YouTube series on Kin Community.
“The launch of Overhaul and our partnership with Kin Community
takes content to commerce to an entirely new level by making the latest
in home design and furnishings more accessible than ever before,” noted
Christiane Lemieux, executive creative director of Wayfair and founder
of DwellStudio. “Together we are bringing shoppable design ideas and
inspiration directly to highly engaged audiences through a completely
new format that allows viewers to directly link to and shop products
featured throughout the makeover.”
"This collaboration brings together the home design expertise from
Wayfair with the incredible fan engagement of Rosanna and Kin Community,
creating content for the DIY and style enthusiasts that abound on
YouTube," said Vickey Montgomery, Head of Industry, Retail, Google.
“Kin Community truly is a community bringing together two of our top
women’s lifestyle creators to create original and highly authentic
content,” said Sarah Passe, VP of Business Development at Kin Community.
“This innovative collaboration with Wayfair, takes advantage of
Christiane and Rosanna’s strong digital expertise to engage their
audiences in new experiences, while gaining expert tips from Christiane
and seeing a side of Ro they been clamouring for.”
“It has been awesome working with Christiane and Wayfair,” added
Pansino. “I hope my viewers will be excited see behind-the-scenes and
experience all the fun we had with the home makeover. Christiane was
able to transform my house into something both beautiful and functional.”
Overhaul will offer viewers a look at the latest styles and
trends in home décor and unveil room makeovers and innovative design
solutions for celebrities and other lifestyle influencers across a
variety of genres. The program and partnership with Kin Community is the
latest content to commerce initiative for home retailer Wayfair and is
the first “shoppable” YouTube series dedicated exclusively to home
design, furnishings and décor.
The Overhaul series will launch this Saturday, May 9, with three
simultaneous video uploads. Kin
Community’s channel will feature the first Overhaul episode. Christiane’s
channel will feature some of the best “how-to” videos. Rosanna's
channel will reveal a complete house tour and Wayfair’s channel will
feature the products. All audiences will be able to click directly from
each video to the "Kin
Store" on Wayfair.com to purchase the products directly.
About Kin Community
As the global leader in women's lifestyle, Kin Community empowers
creators around the world to do what they love. Kin brings together the
top lifestyle creators to deliver high-quality, female-focused video
content across lifestyle verticals including food, health, beauty,
parenting, home and entertainment. Kin reaches women in honest and
inspiring ways and fosters new online video talent to produce custom
content programs with major brand advertisers.
Founded in 2007 and based in Santa Monica, CA, Kin Community is backed
by Corus Entertainment, Mayfield Fund, General Catalyst Partners, Rustic
Canyon Partners, Atomico and Emil Capital.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, an online flash sales site offering inspiring home design
daily
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland,
London, Berlin and Sydney.
About Rosanna Pansino
Award-winning online personality Rosanna Pansino is the creator and host
of the Internet’s most popular baking show, Nerdy Nummies. With more
than 52 million monthly views, 3.9 million subscribers, and 750 million
total video views, Rosanna has quickly become one of the top three most
watched female influencers on YouTube.
Photos/Multimedia Gallery Available: https://www.businesswire.com/multimedia/home/20150508005203/en/
Source: Wayfair Inc.