Custom Editorial Hub Delivers Exclusive Content to Inspire Creative,
Do-It-Yourself Ways to Enhance any Space in the Home
BOSTON--(BUSINESS WIRE)--
Wayfair
(NYSE:W), one of the world’s largest online destinations for home
furnishings and décor, today announced a partnership with
Sherwin-Williams, the nation's largest specialty retailer of paint and
painting supplies, to launch the Restore & Renew DIY Hub. The
custom-designed online resource features four Sherwin-Williams
Diversified Brands, including Purdy, Krylon, Thompson’s WaterSeal and
Minwax, with exclusive content that will help consumers bring their DIY
projects to life. The partnership was facilitated by Deutsch Inc.,
Sherwin-Williams Diversified Brands agency of record, which spearheaded
the media planning and buying for the campaign.
"The Restore & Renew DIY Hub is a completely new
opportunity for us and it is the first time these four brands have come
together to advertise on one website in such an integrated way," noted
Ian Gresham, senior vice president of marketing, Diversified Brands
Division at The Sherwin-Williams Co. "Wayfair is a perfect partner as
consumers have come to rely on the ideas and inspiration provided at
Wayfair.com through unique and accessible editorial content and video.
Together, we are enabling consumers to discover tips and tricks that
will help them enhance any space.”
The Restore & Renew DIY Hub will be amplified through an
integrated campaign, including an array of high-profile onsite media,
social promotion and blogging managed by Wayfair from creative
production to execution. The hub will feature a variety of content
supporting each brand, such as an “Upgrade Your Outdoors” series,
highlighting outdoor area renewal using Thompson’s WaterSeal, and a
“Flea Market Inspiration” series, which will showcase creative ways to
refinish antique pieces using Krylon products.
“We are always looking for new ways to create compelling content for
consumers, who look to Wayfair.com as a resource for ideas on enhancing
their homes in creative ways,” said Michael O’Hanlon, vice president of
Corporate and Business Development for Wayfair. "The Restore &
Renew DIY Hub delivers robust multi-media content that raises
awareness for these four Sherwin-Williams brands, which each lend to a
wide variety of unique ideas for DIY-inspiration.”
Ask Sherwin-Williams™
For nearly 150 years, Sherwin-Williams™ has been an industry leader in
the development of technologically advanced paint and coatings. As the
nation's largest specialty retailer of paint and painting supplies,
Sherwin-Williams is dedicated to supporting both DIYers and painting
professionals with exceptional products, resources to make confident
color selections and expert, personalized service that's focused on
unique project needs. Recently, Sherwin-Williams was ranked "Highest in
Customer Satisfaction with Paint Retailers, two years in a row" and
"Highest in Customer Satisfaction Among Exterior Paints" by the J.D.
Power 2014 Paint Satisfaction Study. Sherwin-Williams products can only
be found at its 4,000 neighborhood stores across North America. For more
information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest,
Instagram and Tumblr.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, an online flash sales site offering inspiring home design
daily
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland,
London, Berlin and Sydney.
View source version on businesswire.com: https://www.businesswire.com/news/home/20150729005262/en/
Source: Wayfair