Analysis of Nearly Half a Million Product Orders Reveals How
Americans Are Celebrating Home for the Holidays
BOSTON--(BUSINESS WIRE)--
Wayfair
(NYSE:W), one of the world's largest online destinations for home
furnishings and décor, today revealed national and regional trends in
holiday décor and entertaining. Wayfair analyzed a sample of nearly
500,000 product orders to identify the top styles and products consumers
are purchasing to transform their homes for the holidays.
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“This holiday season, warm, woodland-themed décor is a top choice for
consumers,” noted Lauren Arkema, style director, Wayfair. “Plaid, tartan
and cable-knit patterns are the perfect complement to nature-inspired
motifs that have been popular throughout the year. Woodland animals,
antlers and acorns are everywhere – popping up on wine stoppers, throw
pillows and wall décor. At the same time, we are seeing a celebration of
everything homemade – consumers are snapping up canning supplies and
bakeware to create their own holiday treats.”
Top Five Holiday Décor Style Trends
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Woodland – Outdoors inspired décor is especially popular this
holiday season as consumers create cozy spaces with woodsy and natural
accents such as faux
fur tree skirts and wildlife
inspired tabletop items.
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Traditional – From poinsettias and holly berries to wreaths and
garland, traditional holiday décor remains a top choice this season.
Following a trend from the fashion runways, tried and true patterns
such as plaid and tartan are popping up everywhere in home décor.
Handcrafted accents and decorations such as hand-painted
ornaments are also popular choices this year.
-
French Country – Rustic meets elegance with burlap décor and
floral patterns springing into homes to create a sophisticated yet
welcoming look. Cottage-chic accents such as a Joyeaux
Noel Meilleurs Voeux down throw pillow bring a handcrafted and
romantic touch to holiday décor.
-
Coastal – Seaside-themed décor in cool and calming colors such
as light blue and white is setting the tone in many homes. In
addition, a beach theme is popular for traditional holiday decorations
such as coastal
tiding stockings.
-
Hollywood – Many are looking to the big screen and a
galaxy far, far away for holiday inspiration. Star Wars ornaments and
other cinema themes are popular this year. In addition, LED lights are
the top choice for illuminating décor which is going high tech with
custom controls, trees
that light up and eject snow, and waterfall
lights.
Regional Trends
Most Festive States
Consumers are stocking up on holiday
décor this season as they strive to make over their homes with holiday
cheer. The states with the highest overall sales of holiday décor
include:
1. North Dakota
2. Washington, DC
3. Massachusetts
4. Vermont
5. New Jersey
Holiday Décor Deal-Seeking States
While the latter half of
the year is the most popular time for purchasing holiday décor, there is
a spike in purchases in January as many consumers look to take advantage
of deals and discounts to prepare for the next season. The top
deal-seeking states based on sales of holiday décor in January include:
1. Utah
2. Connecticut
3. Indiana
4. New Jersey
5. Pennsylvania
States with the Most Holiday Inflatables and Regional Top-Sellers
Love
them or hate them, inflatables are among the most popular decorations
within the outdoor holiday décor category, and product lines are blowing
up with new themes, shapes and sizes.
1. New Jersey - Inflatable
tree decoration
2. Florida - Inflatable
nativity scene
3. North Dakota - Santa
on a sleigh with reindeer
4. Virginia - Santa
Claus playing golf
5. South Dakota - Santa
Claus driving a motorcycle
Faux But Festive
Artificial Christmas trees are increasingly
popular as consumers fill their homes with holiday cheer this year.
Artificial trees are now available in a wide and wild variety of styles
from metallic to tropical
to upside-down.
When it comes to style of tree, Texas takes the lead in putting up more
traditional faux pine and fir trees while Florida shows off its tropical
side with locals purchasing holiday-themed palm trees. White and silver
trees are most popular in New York. The states purchasing the most
artificial trees include:
1. Delaware
2. West Virginia
3. Pennsylvania
4. Washington, DC
5. Utah
States Expecting the Most Guests for the Holidays
Many
consumers hosting the holidays this season are preparing for the influx
of family and friends by stocking up on inflatable beds and folding
chairs and tables.
1. North Dakota
2. South Dakota
3. Delaware
4. Mississippi
5. Arkansas
Coziest Homes for the Holidays
Based on the sale of cozy
décor items such as throw pillows and blankets as well as the sale of
hearth warming items such as electric fireplaces, fireplace screens and
tools, holiday guests will receive a warm welcome this year. From wool, plaid,
faux
fur, cable
knit and tartan
patterns as well as sheepskin
rugs and accented hearths, consumers are cozying up for the holiday
season. The coziest homes this holiday season are in the following
states:
1. Washington, D.C.
2. Massachusetts
3. New Hampshire
4. Delaware
5. Vermont
Home Happy Hour States
This holiday season, many consumers
are creating a sophisticated entertaining atmosphere at home with
glamorous bar carts and bartending accessories. From luxe looks in sleek
metallic finishes to rustic styles in distressed wood, the bar cart
works well in any space and is the must-have home entertaining furniture
item this year.
1. Washington, DC
2. Massachusetts
3. Montana
4. Wyoming
5. Colorado
The Homemade Holiday States
Consumers are stocking up on
baking essentials from pie pans to cookie cutters as well as canning
kits to make their own holiday treats. Festivities are sure to include
lots of homemade goodies intended for both entertaining and gifting. The
following states are most likely to make sure this holiday is homemade:
1. Montana
2. New Mexico
3. North Dakota
4. New Hampshire
5. Alaska
Trending Bakeware
For more home inspiration and to shop the latest holiday décor and
entertaining trends, visit Ideas
& Advice on Wayfair.com.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, an online flash sales site offering inspiring home design
daily
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Utah, Kentucky, Ireland, U.K. and Germany.
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Source: Wayfair