Shoppers Earmarked More than $3.8 Billion Worth of Furniture and
Décor on Wayfair Idea Boards in January as they Planned Home
Re-Decorating Projects for 2016
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, today shared data on the increasing
popularity of its Idea
Boards feature on Wayfair.com. The online tool that enables
customers to save and organize their favorite furniture and décor
products in one convenient location recently surpassed 4 million users
across desktop, mobile app and mobile web platforms. In January,
Wayfair.com customers earmarked more than $3.8 billion of products to
Idea Boards to create wish lists and plan future re-decorating
purchases. Mobile app users, in particular, are actively engaged with
the feature with 31 percent of app revenue originating from items saved
on Idea Boards.
“When shopping for furniture and décor, customers are often in discovery
mode, looking for ideas, inspiration and lots of options,” noted Steve
Oblak, Senior Vice President and General Manager, Wayfair.com.
“Wayfair’s Idea Boards make it quick and easy for shoppers to tag
favorite products and organize them in a way that fits their unique
needs, whether by room, product, color or style, and even share their
discoveries with friends and family to help with the decision-making
process.”
Coupled with Wayfair’s unparalleled selection of more than 7 million
items across all styles and price points, Idea Boards offer an ideal
platform for planning home purchases. Wayfair shoppers are saving
hundreds of thousands of products to their Idea Boards each week and, on
average, shoppers save four to five items to their Idea Boards in a
single visit.
The most popular products on Idea Boards include sofas and sectionals,
comforters, bedding and accent chairs. Shoppers are contemplating a
variety of patterns such as chevron and quatrefoil and perusing bold
patterns and colors in curtains and area rugs. Tufted upholstery is
another favorite among Wayfair Idea Board users.
To add a product or photo to an Idea Board, shoppers can simply click
the heart at the top right section of the image or by click on the “Save
to Idea Boards” button on the product details page. For even more
inspiration, visit Wayfair Idea
Boards.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015. The
company employed 3,809 people as of December 31, 2015 and is
headquartered in Boston, Massachusetts with operations throughout North
America and Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160322005479/en/
Source: Wayfair Inc.