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Merch Madness in July: Wayfair Ranks Top 20 U.S. Colleges and Universities Most Likely to Have the Best Decorated Dorms

07/27/2016

Online Home Furnishings and Décor Retailer Identifies College Communities That Have Purchased the Most Home Goods

BOSTON--(BUSINESS WIRE)-- Wayfair (NYSE: W), one of the world’s largest online destinations for home furnishings and décor, today announced a ranking1 of the top 20 U.S. colleges and universities most likely to have decked-out living spaces, based on the number of dorm and basic furnishings purchased by customers on campus.

This Smart News Release features multimedia. View the full release here: https://www.businesswire.com/news/home/20160727005185/en/

Wayfair ranks the top 20 U.S. colleges and universities most likely to have the best decorated dorms ...

Wayfair ranks the top 20 U.S. colleges and universities most likely to have the best decorated dorms. (Photo: Business Wire).

“With back-to-school season in full swing, Wayfair looked at its site data to determine which schools will likely have the most stylish, outfitted dorms and apartments,” said Alex Bowman, lead trend forecaster for Wayfair. “Students can create their own home-away-from-home without breaking the bank by shopping Wayfair’s extensive selection of furniture and décor. With space at a premium, it’s all about pairing functional items with personal touches to create a comfortable setting that doubles as a study lounge and a place to kick back with friends.”

Top 20 U.S. Colleges and Universities with Best Decorated Dorms

1. Columbia UniversityNew York, New York
2. Purdue UniversityWest Lafayette, Indiana
3. New York UniversityNew York, New York
4. Cornell UniversityIthaca, New York
5. University of MissouriColumbia, Missouri
6. Duke UniversityDurham, North Carolina
7. Texas A&M UniversityCollege Station, Texas
8. Virginia Tech UniversityBlacksburg, Virginia
9. University of VirginiaCharlottesville, Virginia
10. Boston CollegeChestnut Hill, Massachusetts
11. DePaul UniversityChicago, Illinois
12. University of North Carolina at Chapel HillChapel Hill, North Carolina
13. Northeastern UniversityBoston, Massachusetts
14. Northwestern UniversityEvanston, Illinois
15. Mississippi State UniversityMississippi State, Mississippi
16. Massachusetts Institute of TechnologyCambridge, Massachusetts
17. West Virginia UniversityMorgantown, West Virginia
18. University of WisconsinMadison, Wisconsin
19. University of MichiganAnn Arbor, Michigan
20. Harvard UniversityCambridge, Massachusetts

Campus Style

When it comes to decorating dorms and college apartments, Wayfair has seen a year-over-year increase in sales of coastal, contemporary/modern, and traditional furniture and décor. Top selling products across these styles include:

Coastal:

Contemporary / Modern:

Traditional

Popular Trends

Wayfair has also seen a recent uptick in the number of student purchases across Lighting, Upholstery and Outdoor categories on the site. Top sellers for each include:

To read helpful dorm DIY tips and tricks from Wayfair editors, visit: https://www.wayfair.com/ideas-and-advice/dorm-room-must-haves-S8145.html.

Methodology:
1 The ranking was determined based on the number of furniture and décor products purchased by customers who visited Wayfair.com from a university IP address between January 1, 2015July 17, 2016. Wayfair then ranked the zip codes where the highest number of those purchases were shipped to and associated the codes with the closest college or university nearby.

About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of brands includes:

  • Wayfair.com, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, a go-to online source for modern design
  • DwellStudio, a design house for fashion-forward modern furnishings
  • Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair generated $2.25 billion in net revenues for full year 2015 and $747 million in net revenues for first quarter 2016. The company employed 4,604 people as of March 31, 2016 and is headquartered in Boston, Massachusetts with operations throughout North America and Europe.

Source: Wayfair Inc.

Wayfair Inc.

Media Relations Contact:

Julie Cassetina, 617-532-6100 x6946

PR@wayfair.com

or

Investor Relations Contact:

Julia Donnelly

IR@wayfair.com

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