Go-To Home Retailer Makes Shopping Everything Home Even Easier as
Mobile Traffic Outpaces Desktop
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, now offers Apple Pay on the web with iOS
10 to help shoppers make easy, secure and private payments in Safari on
iPhone, iPad and Mac with a single touch. The new capability will make
shopping Wayfair’s vast catalog of more than 7 million products even
easier as more customers shop for furniture and décor on their
smartphones.
“We have always been committed to delivering an exceptional customer
experience no matter how consumers choose to shop,” noted Ed Macri,
chief product and marketing officer, Wayfair. “We are delighted to bring
Apple Pay on the web to our consumers this fall. The availability of
Apple Pay at checkout in Safari will add a new level of convenience for
customers who shop Wayfair.com,
Joss & Main and AllModern on iPhone, iPad and Mac.”
iPhone 7, iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6 and iPhone 6
Plus users already benefit from Apple Pay support on the Wayfair,
Joss & Main and AllModern mobile apps. Apple Pay on the web will allow
secure purchases for even more customers. Apple Pay eliminates the need
to re-enter shipping and billing information, making secure checkout
even quicker and easier.
Security and privacy is at the core of Apple Pay. When you use a credit
or debit card with Apple Pay, the actual card numbers are not stored on
the device, nor on Apple servers. Instead, a unique Device Account
Number is assigned, encrypted and securely stored in the Secure Element
on your device. Each transaction is authorized with a one-time unique
dynamic security code.
Wayfair customers are shopping for a variety of furnishings and décor on
mobile. Mattresses, children’s beds and bedding sets are the top sellers
on mobile and large items including outdoor seating sets, dining sets
and kitchen islands sell equally well on mobile and desktop.
“It’s exciting to see that our customers are just as comfortable
purchasing beds and dining sets from their iPhone as they are buying
smaller decorative accessories and everyday household items,” added
Macri. “As more customers turn to their phones to shop for their homes,
we are pleased to deliver an even more convenient checkout experience
with Apple Pay.”
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern,
a go-to online source making modern design more accessible
-
DwellStudio,
a design house with a decidedly modern vibe
-
Birch
Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts with operations
throughout North America and Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160907005285/en/
Source: Wayfair Inc.