Online Retailer Launches Smartphone Augmented Reality App, Available
in Google Play with the World’s First Tango-Enabled Smartphone
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, today announced the launch of WayfairView,
the company’s first-party smartphone augmented reality application,
available in Google Play. Developed by Wayfair Next, the company’s
in-house research and development team, using Google’s technology,
WayfairView allows shoppers to visualize furniture and décor in their
homes at full-scale before they make a purchase. Consumers will be able
to shop with WayfairView on the upcoming Tango-enabled smartphone by
Lenovo, the PHAB2 Pro, available this September.
“Wayfair Next is laying the groundwork for new innovations that will
change the face of retail – all with first-party technology,” noted
Steve Conine, co-chairman and co-founder, Wayfair. “By digitizing our
vast catalog through 3-D scanning, we will dramatically improve the
visualization of products to create the best possible shopping
experience for our customers. With smartphone augmented reality, we can
take this a step further. Built using Google’s robust Tango technology,
WayfairView will allow shoppers to visualize furniture and décor in
their homes by virtually placing real products from Wayfair’s extensive
catalog in any room at full-scale.”
To use WayfairView, shoppers will be able to view a particular room in
their home through the lens of the Lenovo PHAB2 Pro, select a Wayfair
product and virtually place that product in the room to see how it fits
and looks within the space. Shoppers can also move and rotate products
to visualize various layouts and perspectives. Finally, when ready to
make a purchase, shoppers will be seamlessly connected to Wayfair’s
shopping app in Google Play.
“Driving technology innovation has been ingrained in Wayfair’s culture
from the beginning,” continued Conine. “WayfairView represents one of
many initiatives underway that will help close the gap to make online
shopping not only an exceptional experience for consumers, but the
preferred way to shop for home furnishings and décor.”
WayfairView can be downloaded on Google
Play. To view a demo of WayfairView, visit the Wayfair
YouTube channel.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
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Wayfair.com, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet
irresistible savings
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015 and
$747.3 million in net revenues for first quarter 2016. The company
employed 4,604 people as of March 31, 2016 and is headquartered in
Boston, Massachusetts with operations throughout North America and
Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160609006326/en/
Source: Wayfair Inc.