Brings Back Original Wayfair Jingle, Spotlights Hidden Talents of its
World-Class E-commerce Team
BOSTON--(BUSINESS WIRE)--
Wayfair (NYSE:W), one of the world's largest online destinations for
home furnishings and décor, today unveiled its newest television
ad, which was entirely written, produced and performed by the
company’s employees and brings back the iconic jingle featured in
Wayfair’s first commercials. Wayfair opened a casting call to its
employees and accepted video auditions for a chance to be featured in
the new national television commercial. The spot, titled “Wayfair
Musical: The Remix,” will begin airing today on a number of networks
including HGTV, CBS, Lifetime, Hallmark and FYI Network.
“It’s no secret that we have a talented team here at Wayfair,” said
Nancy Go, vice president of brand, Wayfair. “We have the best and
brightest engineers, data scientists, marketers, analysts and
merchandisers on our team. However, we have also discovered we have more
than our share of talented dancers and performers. We are excited to
celebrate the people behind the brand in this fun and engaging new spot
and hope it offers our customers a behind-the-scenes look at what it’s
like to be a part of the Wayfair team.”
In “Wayfair Musical: The Remix,” 22 employees lead viewers through a
beautiful home showcasing unique furniture and décor while singing and
dancing to the original Wayfair jingle, all in a single take. The spot
features employees from a variety of functions and roles across the
organization including cameos from company co-founder Steve Conine and
vice president of sales and service, Liz Graham.
“When we first launched the Wayfair jingle in March 2014, we never
expected it to take off the way it did, but we immediately received
hundreds of emails and tweets from customers and employees, many of whom
shared videos of their children dancing to the song,” continued Go.
“With this new ad, we knew we wanted to bring back the music, and we
also wanted to capture the energy we all feel at the company. The
commercial goes to the core of our spirit here at Wayfair: our
employees.”
In conjunction with the new ad campaign, Wayfair will also launch a
social media contest on June 20 inviting Wayfair enthusiasts to sing
along to the Wayfair theme song and create and share their own videos.
Wayfair will select top videos to be featured in the next Wayfair
YouTube ad. In addition, ten top contest entries will win a $50 Wayfair
gift card. To enter, customers are invited to share their videos on
Facebook, Twitter or Instagram using @Wayfair and #WayfairMusical
starting June 20.
For a peek behind-the-scenes of the making of “Wayfair Musical: The
Remix” visit Wayfair’s
YouTube channel.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet
irresistible savings
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015 and
$747.3 million in net revenues for first quarter 2016. The company
employed 4,604 people as of March 31, 2016 and is headquartered in
Boston, Massachusetts with operations throughout North America and
Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160613005377/en/
Source: Wayfair