New “View in Room” Feature Brings Millions of Products to Life
through Consumers’ Mobile Devices
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for home furnishings and décor, today announced the launch of View in
Room, a new, first-generation Wayfair
mobile app feature which lets shoppers see furniture and décor in
their homes before they buy. The new feature places 2-D product images
in any room through the camera of a mobile device. The Wayfair app
including View in Room is available on iPhone and Android devices and
allows shoppers to visualize the more than 6 million products from
Wayfair’s vast selection of furniture and decor. View in Room is also
available on Joss & Main and AllModern mobile apps.
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“As we pioneer new emerging technologies such as virtual and augmented
reality, we are simultaneously focused on bringing new solutions to
market that will immediately benefit all of our customers,” said Steve
Conine, co-founder and co-chairman, Wayfair. “The new View in Room
feature solves a common customer pain point by making it possible for
shoppers to preview furniture and décor in their home before placing an
order."
View in Room is a new 2-D feature in the existing Wayfair app that can
be used on any iOS or Android device. Wayfair’s 3-D product rendering
innovations in virtual and augmented reality are currently available
using select VR headsets and the Lenovo Tango-enabled Phab 2 Pro,
respectively.
Shoppers can use the new feature by clicking the “View in Room” button
displayed beneath the product image within Wayfair’s mobile app. The
product immediately appears on the device’s screen in camera mode where
shoppers can view their own digitally furnished space and save as an
image via screen grab to share with family and friends.
“From lighting and throw pillows to sofas and chairs – and even holiday
décor - the View in Room feature makes shopping for the home fun,
interactive and social,” continued Conine. “Our newest visualization
feature is broadly available to our rapidly growing customer base and
offers shoppers the added confidence that they’re making the right
furniture and décor selections for their homes.”
View in Room is just one example of the many innovations Wayfair is
rolling out to continuously enhance the mobile shopping experience for
consumers.
To download Wayfair’s mobile app on iPhone or Android devices visit https://www.wayfair.com/the-wayfair-app?c=2016&pid=PR.
For a demo and screen shots, visit https://bit.ly/WayfairViewInRoom.
About Wayfair
Wayfair Inc.
offers an extensive selection of home furnishings and décor across all
styles and price points. The Wayfair family of brands includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern,
a go-to online source making modern design more accessible
-
DwellStudio,
a design house with a decidedly modern vibe
-
Birch
Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue for the twelve months
ended September 30, 2016. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,600 people.
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Source: Wayfair Inc.