Former Apple, Microsoft Executive to Expand Media Solutions Portfolio
for Wayfair Advertising Partners
BOSTON, Mass.--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, today announced that Frank Mulcahy has
joined the company as director of Media Solutions. An accomplished
digital media executive with extensive experience creating campaigns for
leading brands and advertising agencies, Mulcahy will lead the
advertising sales and service teams for Wayfair Media Solutions while
expanding the company’s portfolio of advertising opportunities. From
custom content, display and precision targeting to TV, social and
influencer integration, Wayfair Media Solutions connects suppliers and
brand advertisers to an audience of millions of highly engaged consumers
in search of everything home.
This Smart News Release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20160505006436/en/
Wayfair Names Frank Mulcahy Director of Media Solutions (Photo: Business Wire)
“Frank’s experience in performance, brand and third party monetization
strategies will be a significant asset as we expand our Media Solutions
offerings to keep pace with the rapid growth of our business,” noted Ed
Macri, chief product and marketing officer, Wayfair. “We are delighted
to welcome Frank to the team and look forward to his strategic direction
in building and marketing our portfolio of media solutions.”
Before joining Wayfair, Mulcahy held the role of senior director at
Apple Inc. where he led New England sales and business development
efforts for the iAd marketing platform, working with top agencies and
brands to promote advertising campaigns within the iAd Network, Apple
Music, Apple Pay and Apple News. Prior to Apple, Mulcahy was the senior
regional director at Microsoft Advertising where he led the New England
sales office, tripling revenues from $9 million annually to over $28
million. Previously, he held various leadership roles at Yahoo!, Inc.,
Wired Digital-Lycos, Inc. and Internet Presentations, Inc.
“Wayfair has truly earned its position as Internet Retailer’s ‘Best
Digital Marketer in E-commerce’ as it builds upon its proprietary
marketing technologies to introduce consumers to a better way to shop
for their homes,” added Mulcahy. “Wayfair’s digital marketing expertise
combined with its approach to creative content, support a media
solutions strategy that connects advertising partners with its
tremendous audience in a uniquely targeted and compelling way. I look
forward to working with the talented Wayfair team to continually raise
the bar for digital marketing in e-commerce.”
Mulcahy is an elected chairman of the Boston Interactive Media
Association’s Executive Committee and represents BIMA’s interests on the
MITX Board of Directors. He holds a BA in political science and art
history from the College of the Holy Cross.
For more information on Wayfair’s Media Solutions offerings visit https://advertising.wayfair.com/.
About Wayfair
Wayfair Inc.
offers an extensive selection of home furnishings and décor across all
styles and price points. The Wayfair family of brands includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet
irresistible savings
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015. The
company employed 3,809 people as of December 31, 2015 and is
headquartered in Boston, Massachusetts with operations throughout North
America and Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160505006436/en/
Source: Wayfair Inc.