Invites Viewers to Shop Featured Home Furnishings and Décor on
Wayfair.com
BOSTON--(BUSINESS WIRE)--
Wayfair (NYSE:W), one of the world's largest online destinations for
home furnishings and décor, today announced the launch of a program
integration on the hit HGTV® home improvement and house flipping series Brother
vs. BrotherTM. The integration is part of a broader
partnership that brings HGTV's popular home design programming together
with the world's largest selection of home goods to make real life
decorating solutions more accessible to everyone. Through program
integration and coordinated daily sales events on Wayfair.com, consumers
can easily shop the looks they discover on their favorite renovation
show.
“On the heels of our successful integrations with HGTV programs Ellen’s
Design Challenge and Beach FlipTM, we are
delighted to enter into our third year of integration with Brother
vs. Brother,” said Nancy Go, vice president of brand marketing,
Wayfair. “We see that consumers are responding well to this type of
experience, where they can watch the brothers in action and take the
show’s ideas and inspiration right to their own homes. This integrated
viewing and shopping experience makes great design accessible.”
The six-episode competition series features fun-filled sibling rivalry
as two brothers renovate and resell homes in Las Vegas, Nevada. As part
of the Wayfair integration, the homes will be decorated and furnished
with products from Wayfair.com. Viewers will be able to shop their
favorite looks from the show through daily sales events featured on
Wayfair.com. Season four of Brother vs. Brother premieres this
evening at 9 p.m. ET on HGTV. The Brother vs. Brother daily sales
events on Wayfair.com will run through July 13, one week after the
season finale.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet
irresistible savings
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AllModern, a go-to online source for modern design
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DwellStudio, a design house for fashion-forward modern furnishings
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015 and
$747.3 million in net revenues for first quarter 2016. The company
employed 4,604 people as of March 31, 2016 and is headquartered in
Boston, Massachusetts with operations throughout North America and
Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160601005597/en/
Source: Wayfair Inc.