Cyber Monday 2016 Marks Strongest Sales Day in Company History
BOSTON--(BUSINESS WIRE)--
Wayfair,
Inc. (NYSE:W), one of the world’s largest online destinations for
home furnishings and décor, today reported a 52 percent increase year
over year in direct retail gross sales, defined as dollars of order
intake, for the five-day peak shopping period of Thanksgiving Day
through Cyber Monday. The growth rate of total company gross sales was
46 percent year over year during the same period. The company
experienced its strongest sales day ever on Cyber Monday with peak order
volume between 9 p.m. and 12 a.m. ET. Repeat customers accounted for 58
percent of holiday sales and Wayfair’s popular mobile app made it quick
and convenient for shoppers to make purchases on the go.
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Cyber Monday 2016 Marks Strongest Sales Day in Wayfair's History (Photo: Business Wire)
“The holiday shopping weekend is always a busy time for Wayfair, as our
customers take advantage of outstanding deals on furnishings and décor
across the site,” said Niraj Shah, CEO, co-founder and co-chairman of
Wayfair. “In addition to shopping for seasonal items, our customers are
also preparing their homes for holiday entertaining and hosting guests,
buying across a wide range of categories covering all things home.
Wayfair is delighted to be the trusted retail destination that helps
shoppers find just what they need for their homes every day of the year.
We look forward to exceeding our customers’ expectations during the
holiday season and beyond.”
In advance of the 2016 holiday season, Wayfair expanded its selection of
seasonal décor to include thousands of unique items including more than
9,000 ornaments, 3,500 Christmas trees, and thousands of wreaths,
garlands and other holiday items. Additionally, Wayfair introduced a 5
for $25 Ornament Shop, with free two-day shipping, allowing
customers to create customized ornament bundles. Other top selling
holiday items included storage and organization items for post-holiday
clean-up.
Beyond seasonal products, TV stands were top sellers this holiday
weekend with the single most
popular TV stand selling every 19 seconds on Cyber Monday. Other
categories that experienced strong growth this year included rugs,
mattresses
and outdoor
furnishings. On Cyber Monday, Wayfair sold a rug every 4 seconds and
a mattress every 12 seconds.
To shop these and other items from Wayfair’s vast selection of 7 million
home furnishings and décor, go to www.wayfair.com.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern, a go-to online source making modern design more accessible
-
DwellStudio, a design house with a decidedly modern vibe
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue for the twelve months
ended September 30, 2016. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,600 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20161130005820/en/
Source: Wayfair Inc.