Original Collections of Distinctive Home Furnishings and Décor Span
Popular Styles and Price Points
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, today introduced six new exclusive home
brands, each offering a distinctive look in home furnishings and décor
and only available at Wayfair.com. From coastal casual to French country
to industrial chic, Wayfair’s new exclusive brands offer customers the
opportunity to explore and shop cohesive, style-specific collections of
original furnishings within Wayfair’s extensive selection of more than 7
million items for the home. The new exclusive brands are the first of
many distinct home furnishings collections that Wayfair will bring to
market in the coming year to further enhance its broad selection across
all styles and price points.
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Wayfair introduces new exclusive brands including Three Posts, featured in this photo. (Photo: Business Wire)
“When shopping for home furnishings and décor, we know that our
customers are seeking items that truly reflect their individual sense of
style,” noted Steve Oblak, Senior Vice President and General Manager,
Wayfair.com. “With today’s launch of six new exclusive brands, we are
building on our commitment to making it easier than ever for shoppers to
find exactly what they want for their homes – original looks in
furniture and décor across every style and budget.”
“We are building the assortment in these new brands using in-line
product from our top suppliers,” added Oblak. “Our supplier partners are
manufacturing and carrying the necessary inventory to make sure these
products are available to be delivered (as always at no charge for
orders over $49) to our customers quickly and with our incredible level
of service, backed up by the entire Wayfair customer service
organization.”
Only available at Wayfair.com, Wayfair’s exclusive brands feature a wide
selection of home furnishings and décor across multiple categories,
including furniture for every room in the home as well as bedding, area
rugs, lighting and decorative accents. Delivering on style, quality,
selection and value, Wayfair’s new brands include:
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Andover
Mills – With a focus on furniture that keeps up with your
lifestyle, Andover Mills offers traditional design for all rooms of
the home – without the top-end price tag. From stylish upholstery to
wood furniture in richly-colored finishes, our collections help
shoppers fill their homes with the styles they covet without
challenging their budgets.
-
Breakwater
Bay – Breakwater Bay celebrates the easygoing style of life by
the sea with beautiful, everyday essentials steeped in nautical style.
Crisp, bright colors, traditional silhouettes, and lush textures
characterize furniture and décor that is built to bring the breezy
comfort of the coast to your home.
-
Lark
Manor – Celebrating the casual elegance of the French
countryside, Lark Manor brings home enduring charm. Inspired by the
enchanting villages of bucolic Provence, Lark Manor makes it easy and
affordable to surround yourself in vintage style, inviting furniture,
and casually elegant décor.
-
Mercury
Row - With one finger firmly on the pulse of the latest
interior design trends, Mercury Row offers industrial-chic styles with
a distinct on-trend twist. With Mercury Row, creating a look that
brings your style to life is simple.
-
Three
Posts – Inspired by America’s heartland, Three Posts creates a
distinguished home that never compromises on comfort. Our designs are
crafted with the belief that quality, value, and style are key in
providing our shoppers with furniture that becomes a part of the
family, and our collections are grounded in rich, warm colors, rustic
materials like leather and iron, and classic accents.
-
Zipcode
Design - Zipcode Design creates furniture for the shopper who
is always on the move and aims to turn "here" into "home" with just a
few easy clicks. No matter where you go, with Zipcode, you can be sure
that style lives here.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet
irresistible savings
-
AllModern, a go-to online source for modern design
-
DwellStudio, a design house for fashion-forward modern furnishings
-
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Utah, Kentucky, Ireland, U.K. and Germany.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160202005575/en/
Source: Wayfair Inc.