IdeaSpace App Allows Consumers to Explore and Shop Beautifully
Designed Virtual Showrooms on Daydream, Google’s Mobile VR Platform
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for home furnishings and décor, today announced the launch of IdeaSpace,
the company’s second virtual reality application for designing spaces
with furniture and décor. Available on Daydream, Google’s high quality,
mobile VR platform, IdeaSpace enables consumers to explore a variety of
uniquely designed spaces and shop their favorite finds in an interactive
setting. IdeaSpace was built by Wayfair Next, the company’s internal
research and development team, using Google’s virtual reality technology.
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“Discovery is an essential part of the Wayfair shopping experience as
consumers explore our unmatched selection and inspirational content to
find new ideas for their homes,” said Steve Conine, co-founder and
co-chairman, Wayfair. “Inspired by Wayfair’s Get
the Look resource, where shoppers can explore featured interiors
from designers as well as Wayfair commercials and catalogs, IdeaSpace
allows customers to browse beautifully styled spaces and products in a
completely immersive experience.”
By placing any Daydream-ready phone, such as Google's Pixel phone, into
the Daydream View headset, shoppers are transported to a number of
custom-designed rooms they can move through with a swipe on the Daydream
controller. To “get the look,” shoppers can point the cursor at featured
3-D products, click to display additional details and rotate for a
complete 360-degree view, then save their favorite products all within
the app.
“As the e-commerce leader in the home space, we believe that being on
the forefront of new technology adoption will allow us to create the
best possible shopping experience for our customers,” added Conine.
“Using Google’s advanced technology, IdeaSpace takes the inspirational
content our customers have come to expect to an entirely new level.”
Wayfair’s IdeaSpace is available now for download on Google
Play. For a demo
and screen shots click here.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern,
a go-to online source making modern design more accessible
-
DwellStudio,
a design house with a decidedly modern vibe
-
Birch
Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue for the twelve months
ended September 30, 2016. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,600 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20161110005830/en/
Source: Wayfair Inc.