BOSTON--(BUSINESS WIRE)--
Wayfair (NYSE:W), one of the world’s largest online destinations for
home furnishings and décor, today announced the roll-out of Magellan,
its proprietary display advertising platform. Magellan was built
in-house by Wayfair’s engineering, data science, and marketing teams to
dramatically enhance the efficiency of display advertising campaigns
through deeper insights into target audiences and real-time optimization.
“With Magellan, Wayfair has end-to-end management of display advertising
campaigns which will allow us to focus solely on the audiences for which
our content is truly relevant to drive incremental value from this
channel,” noted Ed Macri, chief product and marketing officer, Wayfair.
“Display is one of many consumer touch points with Wayfair.com and is
part of a holistic strategy to create a seamless and exceptional
experience for customers no matter where they access our brand.”
Wayfair required a comprehensive approach to most effectively connect
with highly valued target audiences. Magellan lays the foundation for a
display advertising engine that is incredibly efficient with enhanced
bidding models that allow the flexibility to continually enhance
targeting capabilities over time. This targeting also benefits the
customers of Wayfair
Media Solutions who are able to extend the reach of their
advertising programs via Magellan. In addition, Magellan delivers highly
relevant product recommendations across Wayfair.com and within
advertisements, ensuring a unified experience and enhanced
personalization due to more immediate insights across channels.
“Building in-house technologies and fostering a highly collaborative
environment across departments allows us to eliminate unnecessary silos
and deliver on our commitment to always put our customers first,” added
Macri. “With Magellan, we can create an even more consistent brand
experience for our customers whether through advertisements, the site,
email, social or notifications.”
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
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Wayfair.com, an online destination for all things home
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Joss & Main, where beautiful furniture and finds meet
irresistible savings
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AllModern, a go-to online source for modern design
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DwellStudio, a design house for fashion-forward modern furnishings
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015 and
$747.3 million in net revenues for first quarter 2016. The company
employed 4,604 people as of March 31, 2016 and is headquartered in
Boston, Massachusetts with operations throughout North America and
Europe.
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Source: Wayfair