Offers yet another way for customers to explore the great indoors
BOSTON, Mass.--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for home furnishings and décor, today announced the release of its first
full spectrum catalog featuring furniture and décor for every room of
the house. From best-selling sofas, custom upholstery and bedroom
collections to window coverings, rugs, lighting and accessories, the
92-page catalog offers customers an opportunity to browse
affordable furnishings across a range of styles including traditional,
coastal, rustic, and modern. While the new catalog showcases 775 unique
items, just a tiny percentage of the expansive selection available on
Wayfair.com, it presents yet another way to Explore
the Great Indoors by bringing together the best of online and
offline for an increasingly immersive shopping experience.
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Wayfair.com Catalog (Photo: Business Wire)
“Wayfair is changing the way people shop for their homes,” noted Niraj
Shah, CEO, co-founder and co-chairman, Wayfair. “Part of that process is
helping consumers discover all of the new possibilities enabled by our
online retail experience in terms of selection, price, service and
inspiration. Catalog is typically a medium used to explore a limited
selection of higher end furnishings, but for Wayfair, we're featuring
great sofas starting at $299 and pillows starting at $14.”
The Wayfair catalog is the latest customer touch point powered by
quantitative and algorithm based insights. Wayfair’s team of buyers and
editors created the new home catalog based on proprietary analytics
technology developed by Wayfair’s 450 engineers and data scientists.
This innovative approach is also the backbone of Wayfair’s national
television advertising and content integrations and partnerships with
media brands such as HGTV, Coastal Living, Real Simple, Sunset and This
Old House.
“Technology enables us to serve our customers better than anyone else in
the industry,” added Shah. “We are using our proprietary data and
insights to make the shopping experience more tangible while not
limiting our customers' access to selection and great prices. Our focus
on technology is expansive to new formats that deliver a positive and
immersive retail experience to our customers in the home. We will
continue to raise the bar on what is possible in home retail.”
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
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Wayfair.com, an online destination for all things home
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Joss & Main, where beautiful furniture and finds meet irresistible
savings
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AllModern, a go-to online source for modern design
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DwellStudio, a design house for fashion-forward modern furnishings
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015. The
company employed 3,809 people as of December 31, 2015 and is
headquartered in Boston, Massachusetts with operations throughout North
America and Europe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20160229005577/en/
Source: Wayfair Inc.