Shoppers Can Visualize Furniture & Décor in their Homes with
WayfairView on the World’s First Tango-Enabled Smartphone
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for home furnishings and décor, today announced that its augmented
reality application, WayfairView, is now available on Lenovo’s Phab 2
Pro, the world’s first Tango-enabled smartphone. Developed in-house by
Wayfair’s research and development team, using Google’s robust
technology, WayfairView allows shoppers to visualize furniture and décor
in their homes at scale before making a purchase.
“Equipped with a high-definition 3-D scanner, the Lenovo Tango-enabled
Phab 2 Pro smartphone adds an enhanced level of sophistication that’s
essential to creating realistic 3-D visualizations of Wayfair’s
products,” said Steve Conine, co-chairman and co-founder, Wayfair. “We
are thrilled to leverage this innovative technology to introduce a
convenient way for our customers to shop for furniture and décor.”
Using the WayfairView app, shoppers can select Wayfair products from an
extensive 3-D catalog, and virtually preview items in any room through
the lens of a Lenovo Phab 2 Pro smartphone. Users can move and rotate
products for an accurate rendering of an item’s size and aesthetic,
enabling shoppers to better determine how an item will look inside their
home before they buy. Once a customer has selected a product,
WayfairView pairs with Wayfair’s shopping application to enable a
seamless check-out.
“At Wayfair, we strive to elevate and improve the way consumers shop for
their home by creating a shopping experience that’s second to none. With
forward-thinking technologies like WayfairView, we are closer to that
goal than ever before,” added Steve Conine. “We are delighted to
announce that shoppers can now download our first-party augmented
reality application on their own Lenovo smartphones to design and
visualize a room virtually.”
WayfairView is available for download on Google
Play and accessed using the Lenovo Phab 2 Pro. To view a demo of
WayfairView, visit the Wayfair
YouTube channel.
About Wayfair
Wayfair Inc.
offers an extensive selection of home furnishings and décor across all
styles and price points. The Wayfair family of brands includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern,
a go-to online source making modern design more accessible
-
DwellStudio,
a design house with a decidedly modern vibe
-
Birch
Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.87 billion in net revenue for the twelve months
ended June 30, 2016. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,300 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20161101005308/en/
Source: Wayfair Inc.