Trusted Home Retailer Makes Shopping for the Perfect Mattress More
Convenient Than Ever Before
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today announced the launch of Nora, a compact bed-in-a-box
mattress sold exclusively on Wayfair. Nora promises the best quality
sleep experience at the best value backed by Wayfair’s commitment to
customer-service excellence. With a queen size available for $599 at
launch, Nora costs less than other rolled-foam mattresses and offers 12
inches of premium comfort including four supportive and breathable
layers. Wayfair customers can now quickly and conveniently purchase a
premium quality mattress with the confidence of a 100-day trial, no
hassle returns and 10-year warranty. Plus, Nora takes shopping for a
mattress to a new level with its free, two-day delivery in the U.S.
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Wayfair introduces Nora, the all new and affordable premium bed-in-a box mattress. (Photo: Business Wire)
“In the past, shopping for a mattress was complicated. It meant visiting
a store and testing dozens of options, while also comparing prices to
see which retailer offered the best value,” said Steve Oblak, senior
vice president and general manager, Wayfair.com. “As a leader in
e-commerce, we’re focused on simplifying the way people shop for the
home—whether it’s for furniture, décor or a new place to sleep. With
Nora, we’ve eliminated the guesswork and made it easier and fun to shop
for a premium mattress. In two days or less, Nora arrives on doorsteps
and can be easily unboxed in minutes.”
Crafted exclusively for Wayfair, Nora was engineered using sophisticated
sleep technology to deliver an outstanding rest. Two layers of
high-density foam provide an optimal balance of support and pressure
relief, while a cooling layer of Jade-infused fabric regulates body heat
better than other mattresses, providing a cooler surface for the best
sleep possible.
Available to Wayfair shoppers in the U.S. and Canada, Nora comes in all
standard sizes ranging from Twin XL to California King. To learn more
and shop Nora, go to: www.wayfair.com/Nora.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of sites includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
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AllModern,
unbelievable prices on everything modern
-
DwellStudio,
unexpected modern design for everyday life
-
Birch
Lane, a collection of classic furnishings and timeless home décor
-
Perigold,
unparalleled access to the finest home décor and furnishings
Wayfair generated $3.9 billion in net revenue for the twelve months
ended June 30, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 6,000 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20171002005387/en/
Source: Wayfair Inc.