New “Search with Photo” Feature Makes it Faster and Easier than Ever
to Find Specific Looks in Furniture and Décor from Millions of Options
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for home furnishings and décor, today announced the launch of “Search
with Photo,” a new feature that leverages artificial intelligence to
make it easier than ever for shoppers to find the furnishings they want
for their homes. Shoppers can now simply snap a photo to find and
purchase specific products that match the looks they see and love.
Visual search makes home inspiration a reality with a single image,
allowing shoppers to quickly and conveniently find matches and similar
styles from Wayfair’s selection of more than 8 million products.
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“We know that everyone has a unique vision for their home and that ideas
and inspiration can come from anywhere. A sofa in a friend’s house, a
Pinterest board, a barstool at a favorite restaurant, or a pillow
featured in a design magazine, can all spark ideas for decorating one’s
home,” noted Steve Conine, co-founder and co-chairman, Wayfair. “And
while finding a look you love may be easy, finding the specific products
to bring that look to life can be time-consuming and require a lot of
searching. With visual search, shoppers can now search for and find a
particular product or style instantly. Combining our unmatched selection
with innovative machine learning techniques, Wayfair lets shoppers bring
their unique vision of home to life with unparalleled convenience.”
To use the Search with Photo feature, shoppers simply tap the camera
icon in the Wayfair.com search bar, which allows them to snap a photo or
upload one from their photo library. Shoppers can then browse visually
similar items from Wayfair’s millions of options in a matter of seconds
and purchase immediately or add products to an Idea
Board to save for later or share with others.
“Visual search is just one example of the many ways Wayfair is
leveraging artificial intelligence and other innovative technologies to
reinvent the shopping experience for our customers,” continued Conine.
“From enhanced personalization to exciting new site features, our goal
is to offer our customers a seamless shopping experience that makes it
easier and quicker to find just the right items for their homes. Giving
shoppers the ability to search with a photo is just the first of many
exciting applications for our computer vision system.”
Wayfair’s visual search feature is available across all devices,
spanning iOS and Android phones, tablets and desktop. For a demo and
screen shots, visit https://bit.ly/WayfairVisualSearch.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of sites includes:
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Wayfair, an online destination for all things home
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Joss & Main, where beautiful furniture and finds meet irresistible
savings
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AllModern, your home for affordable modern design
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DwellStudio, a design house with a decidedly modern vibe
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.6 billion in net revenue for the twelve months
ended March 31, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,700 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20170516005302/en/
Source: Wayfair Inc.