Cyber Monday Marks Strongest Sales Day in Company History
BOSTON--(BUSINESS WIRE)--
Wayfair,
Inc. (NYSE:W), one of the world’s largest online destinations for
the home, today reported a 53 percent increase year over year in direct
retail gross sales, defined as dollars of order intake, for the five-day
peak shopping period of Thanksgiving Day through Cyber Monday. The
company experienced its strongest sales day ever on Cyber Monday with
peak order volume between 9 p.m. and 12 a.m. ET. Total orders from
repeat customers accounted for 63 percent of holiday orders and
Wayfair’s popular mobile app and innovative technology features made it
quicker and more convenient for shoppers to make purchases on-the-go.
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Wayfair Reports 53% Increase in Direct Retail Sales for Peak Five-Day Holiday Shopping Weekend (Photo: Business Wire)
Throughout the holiday weekend, Wayfair customers stocked up on everyday
household items such as bedding, rugs and slow-cookers while also making
more significant purchases such as sofas, beds, mattresses and dining
sets. In fact, on Cyber Monday, Wayfair customers purchased a sofa every
13 seconds, a mattress every eight seconds and a rug every two seconds.
“With the holiday season centered around family, friends and home, it’s
naturally a time of year when people are focused on creating homes they
love,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “As
expected, we saw record sales throughout the holiday weekend with our
customers taking advantage of exceptional value, unparalleled selection
and fast, two-day shipping to shop for every room of the house. Our
customers have made it clear that home is top of mind for the holidays
and have selected Wayfair as their trusted retailer for great value and
fast delivery on everything for the home. We look forward to delivering
our world-class customer experience to more families and homes than ever
before this holiday season.”
From popular household items such as lamps, bedding and housewares to
thousands of heavy and bulky items such as rugs, pool tables, swing
sets, large appliances and hot tubs, more and more customers turned to
Wayfair this year to find exactly what they want for their homes. A
3,875-pound storage shed and a single order for two and a half tons of
flooring were among the tens of thousands of particularly large and
heavy items ordered by Wayfair customers over the holiday weekend.
Customers also scooped up seasonal décor from Christmas trees to
garlands and wreaths and splurged on entertaining items such as game
tables, outdoor fire-pits and bars.
In housewares, Wayfair customers stocked up on the latest kitchen
gadgets and small electrics such as slow cookers, juicers, vegetable
spiralizers and air fryers. In seasonal décor, ornaments were among the
top sellers this year as shoppers mixed and matched across thousands of
new styles from Wayfair’s Five
for $25 Ornament Shop. Shoppers also snapped up customizable
ornaments from Wayfair’s newly launched Monogram
Shop as gifts for family and friends.
To shop these and other items from Wayfair’s vast selection of more than
8 million products, visit www.wayfair.com.
About Wayfair Inc.
Wayfair believes everyone should live in a home they love. Through
technology and innovation, Wayfair makes it possible for shoppers to
quickly and easily find exactly what they want from a selection of more
than 8 million items across home furnishings, décor, home improvement,
housewares and more. Committed to delighting its customers every step of
the way, Wayfair is reinventing the way people shop for their homes –
from product discovery to final delivery.
The Wayfair family of sites includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern,
unbelievable prices on everything modern
-
Birch
Lane, a collection of classic furnishings and timeless home décor
-
Perigold,
unparalleled access to the finest home décor and furnishings
Wayfair generated $4.3 billion in net revenue for the twelve months
ended September 30, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 6,800 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20171129005648/en/
Source: Wayfair, Inc.