Online Retailer to Provide Furniture and Décor for Unique, Small
Space Homes in Pacific Northwest
BOSTON--(BUSINESS WIRE)--
Wayfair
Inc. (NYSE:W), one of the world’s largest online destinations for
home furniture and décor, today announced the first ever collaboration
with DIY Network’s popular show, Tiny Luxury. The series
showcases husband and wife duo, Tyson and Michelle Spiess, as they
custom build luxurious, compact homes that can hit the highway, allowing
their clients to live however they want, wherever they want. For the
first time, Wayfair will furnish a room in four of the 250-square foot
homes, with products ranging from sofas and bedroom sets, to throw
pillows, rugs, and accent décor.
“At Wayfair, we’re always delighted to work with innovative media
partners like DIY Network to produce engaging and inspirational
programming. Even a tiny space can be a home you love,” said Nancy Go,
vice president of brand marketing, Wayfair. “This project in particular
is especially exciting, as small space living is on the rise and
Wayfair’s vast selection of furniture and décor helps people get
creative with what can work, regardless of style.”
Each episode of Tiny Luxury will feature a small home in the
Pacific Northwest being built from start to finish, giving viewers the
chance to see beautiful spaces completed with accessible style.
“We have an incredibly loyal and passionate audience that relies on us
every day to deliver the best lifestyle content that inspires them to
love where they live,” said Donna Stephens, SVP Ad Sales, HGTV & DIY
Network. “We are delighted to join forces with Wayfair for the fifth
year in a row and expand the partnership to provide our DIY Network
viewers with a seamless shopping experience that allows them to ‘shop
the look’ of their favorite shows, bringing them a little closer to
creating the home they love.”
The four Wayfair-sponsored episodes will premiere on DIY Network on
Thursday, June 8 at 9 p.m. ET and on HGTV on Monday, August 17 at
11 p.m. ET. Viewers can shop the look at www.wayfair.com/tinyluxury
and follow along on social with #TinyLuxury.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of sites includes:
-
Wayfair,
an online destination for all things home
-
Joss &
Main, where beautiful furniture and finds meet irresistible savings
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AllModern,
unbelievable prices on everything modern
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DwellStudio,
unexpected modern design for everyday life
-
Birch
Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.6 billion in net revenue for the twelve months
ended March 31, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,700 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20170608005059/en/
Source: Wayfair Inc.