Online Home Retailer Invites Viewers in U.S. and Canada to Access
and Shop the Looks Featured in Home Improvement and Flipping Competition
Series
BOSTON--(BUSINESS WIRE)--
Wayfair
Inc. (NYSE:W), one of the world’s largest online destinations for
home furnishings and décor, today announced a collaboration with HGTV
hit series “Brother vs. Brother” for the fourth year in a row in
the U.S., and for the first time in Canada to provide Wayfair.ca
shoppers with similar programming. Now in its fifth season, the home
improvement and house flipping show will feature Jonathan and Drew Scott
going head-to-head to see who can make the biggest profit, as they
renovate two waterfront homes in Galveston, Texas, a new location for
one of the few competitive series on HGTV.
Wayfair’s partnership with HGTV combines popular home design programming
with the world’s largest selection of furniture and décor, making it
easy and affordable for home enthusiasts to shop the looks they see on
the show on Wayfair.com or watch the show after browsing the products on
site.
“HGTV is a valued partner of Wayfair and we’re excited to launch another
integration that brings accessible decorating solutions to everyone,”
said Nancy Go, vice president of brand marketing, Wayfair. “This fun and
competitive series will not only inspire viewers, but it will show them
how they can achieve the looks they see on TV from the comfort of their
home, by shopping Wayfair.”
The six-episode competition series showcases the Scott brothers
renovating and reselling homes along the Gulf Coast of Texas. As part of
the integration, the properties will be outfitted with furniture and
coastal decor from Wayfair’s vast selection of more than 8 million
products. Viewers can easily shop their favorite looks from the series
through daily sales events on Wayfair.com and Wayfair.ca.
Season five of “Brother vs. Brother” will premiere in the
U.S. on Wednesday, May 31 at 9 p.m. ET on HGTV, and in Canada on Monday,
June 5 at 9 p.m. ET. The “Brother vs. Brother” daily sales
event on Wayfair.com will run through July 13 and on Wayfair.ca
through July 18.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of sites includes:
-
Wayfair,
an online destination for all things home
-
Joss &
Main, where beautiful furniture and finds meet irresistible savings
-
AllModern,
unbelievable prices on everything modern
-
DwellStudio,
unexpected modern design for everyday life
-
Birch
Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.6 billion in net revenue for the twelve months
ended March 31, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,700 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20170530005391/en/
Source: Wayfair Inc.