“View in Room 3D” feature allows shoppers to visualize 3D furniture
and décor in their home before they buy
BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today announced that its augmented reality (AR) technology
is now available to tens of millions of consumers on iOS 11, allowing
shoppers to see 3D furniture and décor in their homes before they buy.
Wayfair’s “View in Room 3D” app feature is seamlessly incorporated into
the shopping experience, allowing customers to easily discover,
visualize and purchase their favorite furniture and décor items from
their iPhone or iPad – all within the Wayfair mobile
shopping app.
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“The availability of Apple’s ARKit will bring the power of augmented
reality to our mass market customer. We’re excited to realize the true
potential of AR, and now, deliver our own technology to virtually all of
our customers as we transform the way people shop for their homes,”
noted Steve Conine, co-founder and co-chairman at Wayfair. “Leveraging
Apple’s AR platform on iOS 11, we’re solving one of the biggest pain
points consumers face when shopping for home furnishings online or in a
store – how will this item look in my home and will it fit? Our
AR-powered shopping app lets our customers visualize thousands of
products in their homes, from their homes, before they buy.”
When shoppers find a piece of furniture or décor they love on the
Wayfair app, they can simply tap the View in Room 3D button displayed
beneath the product image to see it in their home. Shoppers can move
products - which are anchored to the floor or table - anywhere in their
room as well as rotate and walk around to view every possible angle,
then instantly purchase without having to leave the Wayfair app. In
addition, all 3D products are accurately sized to true dimensions, so
shoppers don’t need to physically measure an item or their space
beforehand to know that it will fit before they purchase.
“At Wayfair, we’re constantly innovating to create the best possible
shopping experience for home,” continued Conine. “The ability to see how
a sofa matches existing décor or whether a new table will fit in one’s
dining room brings an unprecedented level of convenience to our
customers while providing them with the confidence that they’re making
the right selection for their home.”
Developed using Apple’s ARKit, Wayfair’s AR-powered mobile
shopping app is now available on iOS 11.
Click here
to download the Wayfair app. For a demo and screen shots visit https://bit.ly/ViewinRoom3DiOS11.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of sites includes:
-
Wayfair, an online destination for all things home
-
Joss & Main, where beautiful furniture and finds meet irresistible
savings
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AllModern, unbelievable prices on everything modern
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DwellStudio, unexpected modern design for everyday life
-
Birch Lane, a collection of classic furnishings and timeless home décor
-
Perigold, unparalleled access to the finest home décor and furnishings
Wayfair generated $3.9 billion in net revenue for the twelve months
ended June 30, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 6,000 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20170919006575/en/
Source: Wayfair Inc.