BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for home furnishings and décor, today announced that its proprietary
augmented reality (AR) application WayfairView has been integrated into
its popular mobile shopping app on the ASUS
ZenFone AR, exclusively available in Verizon stores beginning August
3, 2017. Leveraging Google’s AR technology, Tango, the Wayfair app makes
it possible for consumers to see virtual furniture and décor in their
homes at full scale before they buy. AR is just one application for
Wayfair’s rapidly growing 3D model library, which also contributes to
the inspiring lifestyle imagery at Wayfair.com, helping customers find
just the right items that match their needs, style and budget.
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“At Wayfair, we’re committed to creating the best possible shopping
experience for home. That means ensuring our customers have the absolute
confidence that an item will look great and fit in their space before
they buy,” noted Steve Conine, co-founder and co-chairman, Wayfair. “The
ability to actually see a chandelier hanging from your ceiling, place
artwork on your wall, or unbox a new sofa in your living room in a
matter of seconds represents the future of shopping for home. That’s
why, more than a year ago, we put in place a dedicated, in-house
research and development team to harness the power of AR and make
visualizing our vast catalog of home products easier and more realistic
than ever.”
A featured app on the ASUS ZenFone AR, shoppers can easily find and
download the Wayfair app from the Tango Discovery App, and for a limited
time, all customers who purchase the new device will receive a $25
Wayfair gift card. To experience a completely new way to shop for home,
shoppers can simply look through the screen of the ASUS ZenFone AR,
select a product, and virtually place it in a room to see how it looks
and fits in their space. Shoppers can also move and rotate items to view
every angle, visualize various layouts and perspectives, share with
family and friends, and purchase all within the Wayfair app.
“The availability of the ASUS ZenFone AR on the Verizon network makes
augmented reality more widely accessible to consumers than ever before,”
continued Conine. “And as a mass market retailer with one of the largest
online selections of furniture and décor in the world, we’re uniquely
positioned to help bring the power of AR even further mainstream as we
rapidly grow our 3D model library and build upon our existing
capabilities for new first-party applications.”
The Wayfair AR app was developed by the company’s in-house research and
development team, Wayfair Next, which is leveraging emerging
technologies such as AR and VR as well as the company’s own vast catalog
of home items, to make visualizing furniture and décor as easy and
realistic as possible.
For a demo and screen shots, visit https://bit.ly/ShopWayfairinAR.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of sites includes:
-
Wayfair, an online destination for all things home
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Joss & Main, where beautiful furniture and finds meet irresistible
savings
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AllModern, unbelievable prices on everything modern
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DwellStudio, unexpected modern design for everyday life
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.6 billion in net revenue for the twelve months
ended March 31, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,700 people.
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Source: Wayfair Inc.