BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today announced that its Shop the Look feature, “Room
Ideas,” surpassed more than 130 million monthly photo views.
Available across desktop and mobile devices, Shop the Look makes home
inspiration a reality by letting shoppers explore more than 18,000
images of every room in the home styled in hundreds of different ways.
Each photo features an average of more than six Wayfair products which
shoppers can easily shop directly from the image in one seamless
experience.
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Wayfair’s “Shop the Look” Makes Home Inspiration a Reality (Graphic: Business Wire)
“We know that when shopping for home, you don’t always know what you
want until you see it, and finding just the right item takes more than a
search – it requires ideas and inspiration,” noted Ed Macri, Chief
Product and Marketing Officer, Wayfair. “With a variety of styles for
every room, we’re seeing customers rely on Shop the Look for everything
from refreshing an outdoor patio to planning a new nursery. Also,
shoppers got into the holiday spirit as early as mid-September this
year, increasingly browsing dining rooms for inspiration for
Thanksgiving dinner and other holiday meals. Living room styles also
spiked in popularity as shoppers envisioned how they will host family
and friends throughout the season.”
Shop the Look delivers highly-relevant product recommendations among
thousands of shoppable lifestyle images. Powered by deep learning,
Wayfair’s visual search engine uncovers exact product matches or similar
styles directly from a photo. By simply tapping a tagged item in an
image, shoppers can view complete product details and immediately add
products to cart or save to an Idea
Board to bring their favorite looks to life in their own home.
Shoppers even have the option to add multiple products from a photo to
their cart or Idea Board simultaneously, making it easier than ever to
make their inspiration a reality, whether by one item at a time or an
entire room at once.
“We’re constantly innovating to make it as easy as possible for our
customers to capture the looks they love in their own homes,” continued
Macri. “Leveraging our proprietary computer vision system, we’re able to
create a visual shopping experience that lets our customers discover and
purchase just the right products for their homes among millions of
options.”
In addition to aspirational looks from its vast designer network and
proprietary photography, Shop the Look now also showcases images from
Wayfair customers. For the chance to be featured in Wayfair’s Shop the
Look, customers are invited to share their photos on Instagram with the
tag #WayfairAtHome.
To explore a variety of styles for every room, visit Shop the Look at
Wayfair.com here.
About Wayfair Inc.
Wayfair believes everyone should live in
a home they love. Through technology and innovation, Wayfair makes it
possible for shoppers to quickly and easily find exactly what they want
from a selection of more than 8 million items across home furnishings,
décor, home improvement, housewares and more. Committed to delighting
its customers every step of the way, Wayfair is reinventing the way
people shop for their homes – from product discovery to final delivery.
The Wayfair family of sites includes:
-
Wayfair,
an online destination for all things home
-
Joss
& Main, where beautiful furniture and finds meet irresistible
savings
-
AllModern,
unbelievable prices on everything modern
-
Birch
Lane, a collection of classic furnishings and timeless home décor
-
Perigold,
unparalleled access to the finest home décor and furnishings
Wayfair generated $4.3 billion in net revenue for the twelve months
ended September 30, 2017. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 6,800 people.
View source version on businesswire.com: https://www.businesswire.com/news/home/20171121005183/en/
Source: Wayfair Inc.