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Wayfair 3D University to Accelerate Industry-Wide Innovation in Visual Merchandising


Industry’s First 3D-Modeling Curriculum for Furniture and Décor Available to Suppliers and Manufacturers

BOSTON--(BUSINESS WIRE)-- Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for the home, today announced the launch of Wayfair 3D University, the industry’s first comprehensive curriculum of 3D-modeling standards tailored for home furnishings suppliers and manufacturers. Designed to accelerate the furniture industry’s use of 3D imagery in visual merchandising, Wayfair 3D University offers core fundamentals, best-in-class software recommendations and in-depth tutorials for creating photorealistic 3D models of furniture and décor. The curriculum is available to the home furnishings supplier and manufacturer community.

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Digitally-rendered lifestyle image featuring 3D models of Wayfair furniture and decor (Photo: Busine ...

Digitally-rendered lifestyle image featuring 3D models of Wayfair furniture and decor (Photo: Business Wire)

“As the leader in home, we are committed to pioneering new technologies and standards that will drive our entire industry forward,” noted Steve Conine, co-founder and co-chairman, Wayfair. “Shopping for home starts with inspiration and discovery, and as shoppers continue to shift online, 3D content will serve as the foundation for visual merchandising as well as innovative applications such as AR and VR. We’re excited to provide a resource to our valued partners that will allow them to best showcase and sell their products not only at, but on any retail site or application.”

Building the industry’s most robust 3D-model library of furniture and décor, Wayfair’s team of highly-specialized technologists, 3D stylists and artists are constantly experimenting and refining the best possible approach to creating 3D models quickly, efficiently and at scale. Wayfair 3D University offers core fundamentals, best-in-class software recommendations and in-depth tutorials, which are open to the community. In addition, supplier partners can sign up to receive feedback and individualized instruction from Wayfair’s team of professionals.

“We are excited to participate in Wayfair 3D University as one of the first partners in this program,” noted Andrea Ware, 3D artist, Top-Line Furniture. “While there are many methods for 3D modeling, capturing more organic shapes and textures, such as soft couches, blankets and pillows requires a unique approach. Wayfair 3D University provides a clear standard for creating high-quality models of furniture and décor. We look forward to accelerating our 3D-modeling efforts, allowing us to bring our products to life in new and compelling ways.”

For access to the Wayfair 3D University curriculum, visit Wayfair Tech. To take advantage of Wayfair’s Model QA and feedback platform, and to submit product models, email Wayfair’s 3D-model library is also available to the developer community. To gain access to the API, interested developers can email for more information.

About Wayfair

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, unbelievable prices on everything modern
  • Birch Lane, a collection of classic furnishings and timeless home décor
  • Perigold, unparalleled access to the finest home décor and furnishings

Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people.

Source: Wayfair Inc.

Wayfair Inc.

Media Relations Contact:

Susan Frechette, 617-502-7066


Investor Relations Contact:

Joe Wilson

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