Black Friday Marks Biggest Growth Day of Holiday Period for
e-Commerce Retailer as Shift to Online Shopping Continues to Gain
Momentum
BOSTON--(BUSINESS WIRE)--
Wayfair,
Inc. (NYSE:W), one of the world’s largest online destinations for
the home, today reported a 58 percent increase year over year in direct
retail gross sales, defined as dollars of order intake, for the five-day
peak shopping period of Thanksgiving Day through Cyber Monday. While
Cyber Monday was the peak sales day of the holiday weekend, Black Friday
marked the highest growth day as consumers continued to shift their
spending from brick and mortar to online and took advantage of Wayfair’s
unrivaled shopping experience for the home.
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Wayfair Reports 58% Increase in Direct Retail Sales for Peak Five-Day Holiday Shopping Weekend (Photo: Business Wire)
“As expected and as in past years, the Thanksgiving holiday weekend was
an exceptionally strong sales period for us. We anticipated the
continued shift of dollars online and were well positioned to capture
that growth on Black Friday and throughout the weekend with an
unprecedented number of flash deals and holiday promotions,” said Niraj
Shah, CEO, co-founder and co-chairman, Wayfair. “We see the overall
cadence of holiday shopping changing with online becoming the clear
leader throughout the holiday weekend, driving outsized growth. As the
broader shift from brick and mortar to online shopping continues to gain
momentum, Wayfair is capturing a leading market share in the home goods
category.”
Throughout the peak holiday weekend, Wayfair customers shopped for every
room of the house, purchasing everyday essentials such as bedding and
kitchenware as well as major furnishings including sofas, recliners and
dining sets. On Cyber Monday alone, Wayfair customers purchased a
Christmas tree every 10 seconds, a sofa every nine seconds, a mattress
every six seconds, a barstool every five seconds, and a rug
approximately every one and a half seconds. In addition, shoppers took
advantage of Wayfair’s great deals on lighting, faucets and vanities
while benefitting from fast, two-day delivery and assembly services on
renovation items. Wayfair sold a faucet or vanity every 15 seconds on
Cyber Monday.
This year, Wayfair unveiled exclusive collections of seasonal décor with
the expansion of Wayfair Basics, offering an array of affordable options
for tree skirts and decorative lighting as well as holiday trees
spanning more styles and colors than ever before. Pre-lit faux garland
was among the most popular décor items this year and consumers also
mixed and matched across thousands of new styles available in Wayfair’s Five
for $25 Ornament Shop.
In housewares, Wayfair customers stocked up on kitchen gadgets such as
deep fryers and air fryers as well as coffee makers, toasters, blenders
and hand mixers. Shoppers also invested in larger outdoor items such as
hot tubs, gazebos, swing sets and trampolines. Storage items such as
deck boxes and outdoor sheds were also popular as many consumers begin
to pack up their outdoor furniture, décor and recreation items in
preparation for the winter season. Among the heaviest items to ship
during the five-day period was a 3,000-pound wooden storage shed.
In addition to extensive deals sitewide, Wayfair also launched its
first-ever MyWay Members-Only Sale, offering exclusive prices with
discounts of up to 75 percent, which runs through November 30.
“During the holiday season, home is top of mind as consumers prepare
their homes to welcome guests and for celebrations with family and
friends. Throughout the entire peak shopping weekend, our customers took
advantage of the exceptional shopping experience we offer throughout the
entire year, from stocking up on seasonal décor to purchasing everyday
household essentials,” added Shah. “This year, we provided even more
value to our customers, offering fast, free shipping with no order
minimums and launching thousands of flash sales kicking off on Black
Friday and running throughout the entire weekend.”
About Wayfair
Wayfair believes everyone should live in a home they love. Through
technology and innovation, Wayfair makes it possible for shoppers to
quickly and easily find exactly what they want from a selection of more
than 10 million items across home furnishings, décor, home improvement,
housewares and more. Committed to delighting its customers every step of
the way, Wayfair is reinventing the way people shop for their homes -
from product discovery to final delivery.
The Wayfair family of sites includes:
-
Wayfair - Everything home for every budget
-
Joss & Main - Affordable discoveries for gorgeous living
-
AllModern - Unbelievable prices on everything modern
-
Birch Lane - Home of classic designs and fresh finds
-
Perigold - The widest-ever selection of premium home
Wayfair generated $6.2 billion in net revenue for the twelve months
ended September 30, 2018. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 10,900 people.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20181128005240/en/
Media Relations:
Jane Carpenter, 617-502-7595
PR@wayfair.com
Investor
Relations:
Joe Wilson
IR@wayfair.com
Source: Wayfair, Inc.