BOSTON--(BUSINESS WIRE)--
Wayfair Inc. (NYSE:W), one of the
world’s largest online destinations for the home, today unveiled
Greyleigh, a new Wayfair-exclusive brand of furniture and décor
delivering sophisticated, sought-after looks and exceptional quality at
disruptive prices. With Greyleigh, for the first time ever, discerning
shoppers can access the same artisan-inspired furnishings and décor
found in high-end galleries and showrooms without the mark-up associated
with specialty retailers.
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Wayfair unveils Greyleigh, showroom-inspired furnishings at disruptive prices. (Photo: Business Wire)
Showcasing a timeless aesthetic and inspired by iconic global
architecture, Greyleigh draws from a classic color palette and features
a natural blend of industrial, French country and modern styles. Designs
are complemented by mixed materials such as reclaimed wood, antiqued
metal, top grain leather and Belgian linen. Each of the brand’s distinct
pieces are as functional as they are beautiful.
“With Greyleigh, we are offering our customers an unprecedented
opportunity to furnish their homes in a highly coveted, aspirational
style at an attainable price point. We know shoppers are often inspired
by the looks they see in showrooms and galleries but, ultimately come to
Wayfair to bring their vision to life at a price they can comfortably
afford,” said Steve Oblak, chief merchandising officer, Wayfair. “For
this exclusive offering, we have thoughtfully sourced furnishings and
décor that even the most design-oriented shoppers will appreciate. We
look forward to delighting customers with yet another exciting and
unparalleled way to shop for their homes.”
Beyond its impressive selection of statement furnishings, Greyleigh is
backed by Wayfair’s seamless shopping experience that customers have
come to know and love. While browsing Greyleigh, shoppers are invited to
explore a gallery of vivid product images, precise measurements and
product descriptions, as well as reviews. Customers can shop confidently
knowing that the furniture and décor they choose will look outstanding
in their homes.
Available only at Wayfair in the U.S. and Canada, Greyleigh features
more than 2,000 pieces of furniture and décor for the living room,
kitchen & dining, bedroom, bathroom, as well as baby & kids and teen. To
discover the full Greyleigh collection on Wayfair, go to: www.wayfair.com/greyleigh.
Follow along on social with #Greyleigh #Wayfair.
About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 10 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes - from
product discovery to final delivery.
The Wayfair family of sites includes:
-
Wayfair - Everything home for every budget
-
Joss & Main - Affordable discoveries for gorgeous living
-
AllModern - Unbelievable prices on everything modern
-
Birch Lane - Home of classic designs and fresh finds
-
Perigold - The widest-ever selection of premium home
Wayfair generated $5.7 billion in net revenue for the twelve months
ended June 30, 2018. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 9,700 people.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180925005380/en/
Wayfair Inc.
Media Relations Contact:
Julie Cassetina,
857-315-2051
PR@wayfair.com
or
Investor
Relations Contact:
Joe Wilson
IR@wayfair.com
Source: Wayfair Inc.