Online Leader Invites Shoppers to Explore the Unlimited Possibilities
in Home Through New Interactive Brand Experience
BOSTON--(BUSINESS WIRE)--
Wayfair
Inc. (NYSE:W), one of the world’s largest online destinations for the
home, will launch two holiday pop-up shops on November 1. With locations
at the Natick Mall in Natick, Massachusetts and the Westfield Garden
State Plaza in Paramus, New Jersey, Wayfair will invite shoppers to
explore the unlimited possibilities in home enabled by its flagship
e-commerce site.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181003005231/en/
Wayfair reveals design concept for holiday pop-up shops. (Photo: Business Wire)
“We are bringing the Wayfair brand directly to shoppers in a completely
new format this holiday season,” said Ed Macri, chief product and
marketing officer, Wayfair. “Building on the success of our television
advertising and direct mail, this pop-up experience is yet another way
we are deepening engagement with customers beyond our online presence.”
To help visitors discover even more from Wayfair, customer service and
home design experts will be on site to answer questions, recommend
products and introduce shoppers to innovative new home solutions
including Wayfair’s e-design
platform. In other areas of the shops, customers can learn how to
tackle home improvement projects at the “How-To” station and browse more
than 100 fabric swatches to create their very own custom
furniture. Visitors will also be able to browse Wayfair’s
unparalleled online selection, place orders for next-day or two-day
delivery, purchase Wayfair gift cards and shop a curated selection of
tabletop and housewares items on display in the pop-up shop.
“For the first time ever, shoppers will be able to step into the world
of Wayfair,” added Macri. “We’re excited to connect with shoppers
face-to-face and introduce them to the endless possibilities in shopping
for home. We look forward to welcoming both new and loyal customers in
an even more personal way this holiday season.”
The Wayfair pop-up shops will be located at center court in the Natick
Mall in Natick, Massachusetts (1245 Worcester Street; Natick, MA), and
in the main corridor of the Westfield Garden State Plaza in Paramus, New
Jersey (1 Garden State Plaza; Paramus, NJ). Shops will be open
during mall hours, beginning November 1, 2018 through January 2, 2019.
About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 10 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes - from
product discovery to final delivery.
The Wayfair family of sites includes:
-
Wayfair - Everything home for every budget
-
Joss & Main - Affordable discoveries for gorgeous living
-
AllModern - Unbelievable prices on everything modern
-
Birch Lane - Home of classic designs and fresh finds
-
Perigold - The widest-ever selection of premium home
Wayfair generated $5.7 billion in net revenue for the twelve months
ended June 30, 2018. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 9,700 people.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20181003005231/en/
Wayfair Inc.
Media Relations Contact:
Susan Frechette,
617-502-7066
[email protected]
or
Investor
Relations Contact:
Joe Wilson
[email protected]
Source: Wayfair Inc.