E-commerce Leader to Open Store in Natick, Massachusetts in 2019
BOSTON--(BUSINESS WIRE)--
Wayfair
Inc. (NYSE:W), one of the world’s largest online destinations for the
home, will open its first full-service physical retail store later this
year. To be located in the Natick Mall in Natick, Massachusetts, the new
store will extend the way Wayfair customers shop for home and experience
the company’s award-winning service and unrivaled selection. Scheduled
to open in early fall, the retail destination will bring the Wayfair
brand to life in an engaging format to delight customers with
convenience and ease.
“With the opening of our new retail store, we are offering our customers
a new way to enjoy Wayfair’s exceptional shopping experience as we
continue to transform the way people shop for their homes,” said Niraj
Shah, CEO, co-founder and co-chairman, Wayfair. “We look forward to
inviting our customers further into the world of Wayfair, welcoming them
to step inside our newest shopping experience guided by the
knowledgeable support and expertise of our in-store design team.”
Wayfair will invite shoppers into the store to explore the unlimited
possibilities in home enabled by its flagship e-commerce site. Shopping
at the Wayfair store and online will be a seamless, connected experience
for shoppers. Customer service and home design experts will be available
to offer complimentary design consultations to customers, providing
recommendations for everything from home improvement projects to décor.
Shoppers will be able to immediately purchase an assortment of products
in store and also have orders placed for delivery to their homes.
In addition to the Wayfair store, Wayfair will open four pop-up shops
later this summer. The pop-ups will offer an immersive experience for
consumers to interact with the Wayfair brand. Visitors will be able to
shop a curated selection of products for immediate, in-store purchase,
including decorative accents, wall décor, and seasonal pieces.
Wayfair previously operated a pop-up shop at the Natick Mall during the
2018 holiday season as well as a second pop-up shop at the Westfield
Garden State Plaza in Paramus, New Jersey. In addition, Wayfair recently
opened an outlet connected to its Florence, Kentucky warehouse.
Additional details about the new Natick store will be available closer
to the opening in early fall.
About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 14 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes – from
product discovery to final delivery.
The Wayfair family of sites includes:
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Wayfair - Everything home for every budget.
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Joss & Main - Stylish designs to discover daily.
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AllModern - The best of modern, priced for real life.
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Birch Lane - Classic home. Comfortable cost.
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Perigold - The widest-ever selection of luxury home furnishings.
Wayfair generated $6.8 billion in net revenue for full year 2018.
Headquartered in Boston, Massachusetts with operations throughout North
America and Europe, the company employs more than 12,100 people.
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Media Relations Contact:
Susan Frechette, 617-502-7066
[email protected]
Investor
Relations Contact:
Joe Wilson
[email protected]
Source: Wayfair Inc.